Jill Z. McBride
Jill Z. McBride
Jill founded JZMcBride & Associates in 1996 to provide marketing, public relations, social media and event planning services and consultation. More than a decade later, the firm serves an impressive roster of consumer, business-to-business and non-profit clients. Jill's contagious energy, personal involvement and extensive industry knowledge infuses every endeavor of the group in order to help her clients grow.
I Am The Lorax, I Speak for the
Today is Dr. Seuss' birthday. And I'm pretty sure he's turning in his grave. I have fond memories of reading The Lorax to my two...
Best of the Worst – Top 10 PR Blunders of 2011
There were plenty of candidates for our list of the top PR blunders of 2011. In most cases the difference between a public relations...
How Can Rupert Murdoch Repair His Reputation?
We've written at length about the sullied reputations of Tiger Woods, Arnold Schwartzenegger and Charlie Sheen and the path to redemption through proactive public...
Book Review: Influencer – The Power To Change Anything
"I haven't got the slightest idea how to change people. But I keep a long list of candidates in case I figure it...
July 4th Musings – Separation of Church and Retail
Fourth of July weekend is traditionally a time of parades, fireworks, cookouts and perhaps a little reflection on what the Founding Fathers intended when...
GameStop PowerUp Rewards and Best Buy Gamers Club Battle for Customer Loyalty
GameStop's PowerUp Rewards and Best Buy's Gamer's Club are in a head-to-head battle for the hearts and minds of the world's game-playing cyber geeks...
The Burson-Marsteller Mess: What Happens When the PR Firm Becomes The Story?
Memo to Burson-Marsteller: All press coverage is not good press coverage, even when you are a PR agency. According to a story in the May…
The Last Name Effect – New Research Says Your Last Name Influences Shopping Habits
Growing up with the last name Zeitz, I was always at the end of the line and the back of the classroom in school....
Starbucks Launches Electronic GiftCards
If you're a regular reader of this blog, you might think that we're a bit obsessed with Starbucks. Or perhaps with coffee in general....
Papa John’s Forgoing SuperBowl Ad to Offer Free Pizzas as Part of Online Loyalty Program Launch
According to USA Today, on Monday, pizza chain Papa Johns will announce plans to give a free large pizza to every American — if...
Are We Obsessed With Facebook? Consider These Stats.
The media's obsession with Facebook continues. Facebook Founder, Mark Zuckerberg is on a full-blown media assault to show that he's on the right...
Public Relations Implications of Groupon’s Today Show Interview — It Was a Commercial Masquerading as an Interview
According to the San Francisco Chronicle, before he appeared on the Today Show this morning, Groupon CEO Andrew Mason tweeted, "About to do TODAY...
What I Learned at the 2010 World Business Forum: Five Deceptively Simple Lessons in Leadership
Earlier this month I had the opportunity to attend the World Business Forum, an annual event that has become the largest gathering of senior...
Starbucks Gets Real-Time Loyalty Right
I only drink one cup of "real" caffeinated coffee a day. So, it's not surprising that I want that cup of coffee to be...
Book Review: The Power of Loyalty by Roger L. Brooks
Drawing on over 15 years of experience as a loyalty strategist, Roger L. Brooks provides the expertise needed to help even the marketing beginner...
Starbucks Adds Grocery Channel to Starbucks Rewards – Will It Brew Loyalty?
Today's Wall Street Journal reports that Starbucks is planning to use its coffee shops as a testing ground to get more products into grocery...
TV Networks Use Social Media to Drive Loyalty
Will the next wave of loyalty programs be television frequent-viewer programs? Perhaps. According to a DM News article, several television networks are now using...