Jill Z. McBride

I Am The Lorax, I Speak for the

Today is Dr. Seuss' birthday. And I'm pretty sure he's turning in his grave. I have fond memories of reading The Lorax to my two boys as we cuddled on the couch. Unlike their other favorite Dr. Seuss books, I liked the fact that The...

Best of the Worst – Top 10 PR Blunders of 2011

There were plenty of candidates for our list of the top PR blunders of 2011. In most cases the difference between a public relations blunder that irreparably damages your reputation and one that is just a blip on the radar hinges on how quickly,...

How Can Rupert Murdoch Repair His Reputation?

We've written at length about the sullied reputations of Tiger Woods, Arnold Schwartzenegger and Charlie Sheen and the path to redemption through proactive public relations. In a USA Today editorial titled "How Good Could Come From Murdoch's Low Journalism," columnist DeWayne Wickham suggests...

Book Review: Influencer – The Power To Change Anything

"I haven't got the slightest idea how to change people. But I keep a long list of candidates in case I figure it out." ~ David Sedaris. We do a lot of work in the area of loyalty-marketing programs which use recognition and...

July 4th Musings – Separation of Church and Retail

Fourth of July weekend is traditionally a time of parades, fireworks, cookouts and perhaps a little reflection on what the Founding Fathers intended when they decided to fight for our freedoms including speech and religion. I guess the folks at Mardell Stores (operator of Hobby...

GameStop PowerUp Rewards and Best Buy Gamers Club Battle for Customer Loyalty

GameStop's PowerUp Rewards and Best Buy's Gamer's Club are in a head-to-head battle for the hearts and minds of the world's game-playing cyber geeks (where heavy users spend 30 hours a week playing video games!) In a speech to 500 retailers at the CRMC conference...

The Burson-Marsteller Mess: What Happens When the PR Firm Becomes The Story?

Memo to Burson-Marsteller: All press coverage is not good press coverage, even when you are a PR agency. According to a story in the May 10th Money section of USA Today titled "PR Firms's Google Attack" Burson-Marsteller, a top-five PR firm, started a "whisper campaign"…

The Last Name Effect – New Research Says Your Last Name Influences Shopping Habits

Growing up with the last name Zeitz, I was always at the end of the line and the back of the classroom in school. But did it make me an impulsive shopper? Maybe so. In grade school, I disliked how teachers would always choose...

Starbucks Launches Electronic GiftCards

If you're a regular reader of this blog, you might think that we're a bit obsessed with Starbucks. Or perhaps with coffee in general. Well it's winter and it's cold and we like our yummy warm beverages — there's nothing wrong with that. Now Starbucks...

Papa John’s Forgoing SuperBowl Ad to Offer Free Pizzas as Part of Online Loyalty...

According to USA Today, on Monday, pizza chain Papa Johns will announce plans to give a free large pizza to every American — if the Super Bowl goes into its first-ever overtime. The catch: You must sign up for its online loyalty program before...

Are We Obsessed With Facebook? Consider These Stats.

The media's obsession with Facebook continues. Facebook Founder, Mark Zuckerberg is on a full-blown media assault to show that he's on the right side of the internet privacy debate while USA Today reports that the company just hired it's seventh Washington employee to...

Public Relations Implications of Groupon’s Today Show Interview — It Was a Commercial Masquerading...

According to the San Francisco Chronicle, before he appeared on the Today Show this morning, Groupon CEO Andrew Mason tweeted, "About to do TODAY show and beta test a new technique for dodging questions." All week the media has been fixated on Google's reported $6...

What I Learned at the 2010 World Business Forum: Five Deceptively Simple Lessons in...

Earlier this month I had the opportunity to attend the World Business Forum, an annual event that has become the largest gathering of senior executives in the U.S. who gather annually in New York to hear from the world's best and brightest business luminaries....

Starbucks Gets Real-Time Loyalty Right

I only drink one cup of "real" caffeinated coffee a day. So, it's not surprising that I want that cup of coffee to be good. That's why I'm a big Starbucks fan and a gold member of the My Starbucks Rewards loyalty program. I have...

Book Review: The Power of Loyalty by Roger L. Brooks

Drawing on over 15 years of experience as a loyalty strategist, Roger L. Brooks provides the expertise needed to help even the marketing beginner grasp exactly what loyalty marketing is, and more importantly, what it can achieve. Brooks' new work, The Power of Loyalty,...

Starbucks Adds Grocery Channel to Starbucks Rewards – Will It Brew Loyalty?

Today's Wall Street Journal reports that Starbucks is planning to use its coffee shops as a testing ground to get more products into grocery stores. Chief Executive Howard Schultz said the chain is planning to drive its coffee-shop customers to supermarkets and to bring...

TV Networks Use Social Media to Drive Loyalty

Will the next wave of loyalty programs be television frequent-viewer programs? Perhaps. According to a DM News article, several television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such...

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