Jane Hiscock
Jane Hiscock
Jane Hiscock, President, Farland Group has more than 20 years of experience building marketing and communications strategies for leading technology, healthcare and financial services brands. She has applied her passion for understanding customer behavior to leading B2B brands and has been instrumental in helping her clients build new online and offline executive customer experiences and programs. Jane's client work includes organizations such as IBM, Huawei, Orange, Morgan Stanley, Fidelity and Microsoft Health.
The Power of Curated Customer Experiences
Various studies of B2B customers show that more than 50% are not satisfied with the way in which brands market to them once they...
Differentiated Customer Experience: Focus on the End Game
We often judge an experience by the most intense points and the ending experience. The peaks and valleys influence whether to repeat or avoid...
B2B Influencer Relations in the Age of Transparency
Influencer relations is one of the most popular topics talked about in marketing circles these days but the practice isn’t exactly new. Long before...
Applying a Winning Mindset Will Positively Impact Your Customer Engagement
Who would your customers rather enlist when it comes to tackling a major new project or simply troubleshooting smaller issues – a team player...
Culture Clash: Is your company sales or customer-driven?
True story. My computer recently got infected with malware. Of course, it only happens on the day you have back-to-back meetings and are running...
Secrets of Smart Meeting Facilitators
While relevant for meetings year-round, this article should be particularly timely as we move into the time of year when annual planning meetings are...
Four Ways Online Customer Surveys Go Awry & Easy Fixes
At Farland Group, we help to facilitate customer advisory board meetings to make sure a meaningful dialogue is started, continued, and/or resolved. There is...
Are your Silent Customers Voting with You or Against You?
Whenever you read reviews on Amazon or Yelp, host customer feedback sessions, or issue a survey, you’ll notice that customers tend to give feedback...
CIO: Your next Chief Customer Officer?
More and more, CIOs are stepping out of the world of information technology and enterprise computing and right into the customer’s office. This seems...