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Jessica Edmondson

Jessica Edmondson
Jessica graduated from Oakland University with a Bachelor of Arts in English and Creative Writing. With coffee to spur her on she endeavors to cultivate and create engaging and informative content as the Content Marketing Manager at Amplifinity. In her spare time she enjoys sharing her not so beautiful singing voice with people through the power of karaoke. Luckily, singing in not a necessary skill for a writer.

How incentivizing referral programs improves customer and partner engagement

Should you incentivize a referral program? As referral programs have grown in adoption and become a more widely implemented B2B marketing strategy there has been...

How B2C referral strategies enhance B2B referral programs

Why B2B businesses should incorporate B2C referral strategies It has been widely recognized that referral software is highly beneficial for stimulating strong revenue growth. But...

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