Jerry Sparger

Considering Cutbacks? First, Get the Right People in the Right Jobs

In tough times such as these, businesses must often cut costs to stay healthy. Business leaders frequently cut back overhead functions such as customer care, without first considering how cuts will impact their relationships with customers, or how cuts will affect their ability to...

In the Web 2.0 Age, Don’t Ignore the Simplest Way to Find Out What...

In business-to-business markets, the key element of the customer relationship can be defined as how much strategic value your products and services add to a client's business. Yet "strategic-value-added" is one of the most difficult things to measure and nearly impossible to gauge using...

Tear Down Departmental Boundaries and Stop Shooting Yourself in the Foot

Companies can't seem to get out of their own way. Declaring themselves customer-centric, they turn right around and design business processes along departmental boundaries, creating stovepipe operations that frustrate customers. Upon review, management discovers the company is accomplishing its internally generated goals. Yet the...

Integrated Order Fulfillment Will Make Your Employees Happy, Increase Customer Loyalty and Reduce Costs

Why do they make it so hard to buy? Many companies make it difficult for me to buy from them. Whether I am spending a small amount for personal use or a large amount for business use, my experience is the same: inattentive salespeople, computer-attended...

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