Jeremy Morris
We’re In The Happiness Business
The fine folks at BBH Labs pointed me in the direction of a brilliant talk given earlier this month by Peter Sells, head of mobile (or mobILE as he calls it) at BBH London. Peter's focus is naturally the medium he's responsible for, and...
Marketers: Think About Customer Experience
There are many terms and acronyms that have snuck into the vernacular of marketing folks over the past few years – most web-related. Social media, SEO, click thrus and apps. Broadband adoption, short codes and CMS. And whoever could have predicted that a widget...
Perfect Clues. The Promise of Social Media Data
The range and number tools we have available to bring marketers information these days is staggering. Monitoring and mining consumer sentiment through social technologies are some of the latest and most promising to emerge. The speed, granularity and contextual relevance of these...
Why Some Companies Keep Winning
There's something about certain companies that makes them shine like a beacon on a foggy night. Some kind of 'it' thing, as in they have 'it' and the rest don't. It's not necessarily that they lead their categories in sales or market-share, or even...
Marketing 2010
There are a couple of excellent articles in this month’s Harvard Business Review (here and here - sadly behind the paywall but worth the price). Both argue that the right thing for companies to do has also become the only way for them to...
The Rise and Rise of Content Marketing
Thanks to the web today's consumers access content about brands, products and services from a myriad of digital and traditional sources and make their buying decisions based on a process that doesn't even slightly resemble the old 'purchase funnel' graphic. Consumers control how they...
Getting Serious About Social
For the few years that social media has been on the radar of marketers and agencies most social 'thought-leadership' has been of the "if you don't get it you're roadkill", "we're too cool for school" variety. In far too many cases being a leader...