Jeremy Morris
Jeremy Morris
Understand & Serve
Jeremy spends lots of time thinking about how agencies can grow in the new customer-powered world we live in. Strategy, focus, and digital expertise are a few important watchwords. Agencies that can check those boxes are on their way. But it's probably not enough. In this world there are two types of people. Farmers and hunters. There are many of the former and very few of the latter. But without a great hunter no agency, however smart, will grow. Jeremy helps agencies put all the pieces and right people together. Call him at 586-945 1423.
We’re In The Happiness Business
The fine folks at BBH Labs pointed me in the direction of a brilliant talk given earlier this month by Peter Sells, head of...
Marketers: Think About Customer Experience
There are many terms and acronyms that have snuck into the vernacular of marketing folks over the past few years – most web-related. Social...
Perfect Clues. The Promise of Social Media Data
The range and number tools we have available to bring marketers information these days is staggering. Monitoring and mining consumer sentiment through social...
Why Some Companies Keep Winning
There's something about certain companies that makes them shine like a beacon on a foggy night. Some kind of 'it' thing, as in they...
Marketing 2010
There are a couple of excellent articles in this month’s Harvard Business Review (here and here - sadly behind the paywall but worth the...
The Rise and Rise of Content Marketing
Thanks to the web today's consumers access content about brands, products and services from a myriad of digital and traditional sources and make their...
Getting Serious About Social
For the few years that social media has been on the radar of marketers and agencies most social 'thought-leadership' has been of the "if...