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Jennifer Law

Jennifer Law
Jennifer Luo Law is a seasoned innovation and growth strategy consultant, specializing in new market assessment and Jobs to be Done customer research.Throughout her years at New Markets Advisors, she has helped dozens of companies identify new sources of revenue and cost savings rooted in deep understanding of customer needs.A graduate of Williams College, she is a former Fulbright Fellow and previously worked at Stanford University Press.In addition to writing and consulting, she is a semi-professional dancer and speaks Mandarin Chinese.

How to Create Breakthrough Customer Experiences Without Breaking The Bank

Fine-tuning your company’s customer experience can feel like doing the laundry: you’re never quite finished with it. There’s always more that could be done—response...

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