Jenna Bunnell

Why Software Testing is a Must Before Your Business App Launch

Software testing is absolutely essential for any company wanting to launch an app. It’s the taste test of the tech world. You wouldn’t serve sa customer a burrito with a new hot sauce unless you were sure they would leave your establishment with taste...

What SaaS StartUps Need to Know About User Testing

Software as a Service has been a fantastic innovation for Startups. Gone are the days when a new business had to design, test, and implement their own IT applications. One aspect of quality software development has, however, become even more crucial. This is user testing....

7 SEO-Powered Ways to Run an Effective Affiliate Marketing Program

Principal companies and affiliate marketers share the same SEO goal, which is to generate high-quality traffic. It’s a challenge to increase a company’s search volume, but your business can see some surprising results when implementing robust SEO techniques.  An affiliate marketing program aims to direct...

How to Succeed in Collaborative Marketing

The world of marketing is always changing, and businesses must keep up. Today, more and more brands are beginning to realize the benefits of a symbiotic relationship with one another through collaborative marketing. What is collaborative marketing? It’s a special relationship between two brands with...

A Quick Walkthrough of ‘Buy Online, Pick up in Store’ (BOPIS)

Image source If you've read the headline of this article, you already know what BOPIS - aka buy online, pick up in-store - means. This particular collection model may seem unnecessary to some shop owners, but if that rings true for you, we invite you...

10 Factors That Cause High Website Bounce Rates

Your bounce rate - the percentage of people who leave or ‘bounce back’ to the search results after a single page view - is a metric that matters for most of us.  Despite the average bounce rate being 26-70 percent, the majority aim for this...

Why Quality Tech Support Matters to Customer Satisfaction

Introduction Great customer service is the key to customer satisfaction and online business success. As consumers have moved online yet more, so too have the feedback and “word of mouth” reviews of the past. With over 90% of customers saying that they’re influenced by the...

7 Tips to Create an Effective Content Production Workflow

It’s one thing to create an airtight, silky smooth content production workflow on paper. But as any successful business will tell you, it’s an entirely different kettle of fish to implement this process, successfully at least, in reality.  Effectively implementing processes will help you define...

How to Boost User Experience With Interactive Design

What is the point of a product or service? To benefit the people who use it! A successful product or service will focus on user experience as a metric of success. A big part of this is to look at interactive design. Interactive design is…

A Definitive Guide to Marketing Home Service Businesses

Home service enterprises are important for communities, but even among local businesses, competition is fierce, so a robust marketing strategy is essential for growth.  Image source While it’s ultimately up to you which direction you want to take your business, here are some definitive tips…

5 Business Technology Essentials for Entrepreneurs in the New Normal

2020 was a year that impacted industries worldwide. People worked remotely, companies had to operate online, and others had to adopt new technologies to stay in business and remain competitive.  In 2021 and beyond, workplace trends look different than they did before. Companies and staff...

8 Common Customer Needs and How to Deal With Them

Clients and buyers are the lifeblood of any business, so you want to keep them happy. Aside from providing top-quality products and services, one of the best ways to achieve this is by understanding your customers and meeting their needs. What if you could pre-empt...

7 Ecommerce Mobile App Mistakes Businesses Tend to Overlook

Mobile ecommerce (mcommerce) is expected to soon overtake ecommerce activities. Online shopping has been enjoying its heyday during the pandemic and reports show that mcommerce will make up more than 54% of all online sales in 2021. Instead of having your customer shop browser-based,...

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