Jeff Scurlock
Jeff Scurlock
RightNow
Jeff Scurlock is a marketing professional with experience in demand generation, business development, branding, customer experience and social media. He's worked with companies as diverse as Proctor and Gamble, Ride Snowboards and Gorp.com. He's currently a project manager at RightNow Technologies.
Social Experience is About to Cross the Chasm
In 1991 Geoffrey Moore published the book, Crossing the Chasm. The title is drawn from his addition to the Diffusion of Innovations theory popularized...