John Cousineau
John Cousineau
As President of innovative information Inc., John is leading efforts to improve B2B sales productivity via innovative uses of technologies and information. Amacus, his company's patents pending sales software, is one of his vehicles for doing so. Amacus triggers sales performance by showing Reps what they're achieving from what they're doing, based on buyer actions. John's spent over 35 years harnessing information in ways that accelerate business productivity.
With More Focus on Craftsmanship and Less On Prediction, Sales Productivity Will Predictably Improve
In the elusive hunt for ways to improve business-to-business (B2B) sales productivity, it's tempting to conclude that something's missing. As Scott Santucci noted at...
The Craft of B2B Sales Is Becoming Like the NFL
The following is my adaptation of Allan Maki's take on how the NHL is becoming like the NFL. The parallels between his observations in...