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Jay Choi

Jay Choi
Jay Choi, Chief Product Officer (CPO) at Qualtrics, has led several key initiatives at the experience management company, including category creation, pricing / packaging, and GTM strategy. Prior to joining Qualtrics, he served 16 years in executive roles with Deloitte, 3M, and Danaher. Jay earned his Bachelor’s degree in Computer Engineering from the University of Michigan and his Master of Business Administration in Marketing, Finance and International Business from the Kellogg School of Management at Northwestern University.

How experience design helps organizations thrive during crisis

On June 17th, 2020, I walked into Trader Joe’s after waiting in line for 45 minutes. It was the first time I’d stepped out...

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