Jason Zweig
Jason Zweig
Jason Zweig is Vice President at Canadian Viewpoint. He is an innovator, thinker and community builder who loves to re-envision the market research process so that research users benefit from actionable, quality data, and research participants enjoy an engaging experience. With an expert background in the unique benefits of access panels, online research, CATI telephone research, and face-to-face research, Jason ensures that top quality research is always the end result.
5 Ways that Customer Research can Reduce the Risks of Innovation
Like the academic strategy of “Publish or Perish,” consumer brands often see their strategy as “Innovate or Die.” Companies see product and service innovations...