Jamie Gier
Jamie Gier
Jamie Gier for more than 25 years has been working with leading technology companies that are driving positive social impact to improve the way we learn, work and live. She has extensive experience scaling and growing businesses by creating impactful brands, designing revenue-generating go-to-market strategies, and leading high-performing teams across product marketing, corporate communications, public relations, digital marketing, and demand creation.
Traditional metrics are sleight of hand. It’s time to restore our faith in creativity — and implied attribution
Marketers have become too engrossed in digital marketing metrics. Click-through rates, impressions, unique visitors and the like offer instant confirmation that their marketing efforts...