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James Smith

James Smith
James Smith is responsible for all marketing in North America. With more than 20 years of global marketing and technology experience, Smith brings to Sitecore a rich and varied background in both B2B and B2C marketing across lead generation, campaign management, and brand development.

So, Your World Cup Marketing Campaign Is Failing… Now What?

Sporting events provide much more than entertainment value -- they are ripe opportunities for marketers. The World Cup, which reaches a passionate global fanbase...

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