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James Elliott

James Elliott
James has 20 years' experience in senior customer experience, customer service, and digital transformation roles for some of the world's leading insurance companies (Bupa, AXA, RSA, BNP Paribas), and as a consultant has worked with the likes of Lloyds, RBS, and Deloitte. James is a Principal Consultant for EMEA at Forsta and previously led Customer Experience globally for Bupa Global.

From Ideation to Innovation: Harnessing Employee Creativity for Better CX

Creative business ideas can come from anywhere, at any time. Perhaps you receive an invitation to a brainstorming session where you're asked to think...

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