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James Fiorda

James Fiorda
Sigma Dynamics
As director of marketing, James Fiorda is responsible for corporate positioning of Sigma Dynamics' "Proactive" solutions, including its market-leading Customer Experience Management solution. Before joining Sigma Dynamics, Fiorda held product marketing roles at PeopleSoft and E.piphany.

Real-Time Decisioning: Aligning Competing Customer Service Goals Is Not a Fairy Tale

Once upon a time, the charter of customer service was to put the customers' needs first. But it cost money. So much money, in...

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