Itai Elizur

5 Tactics for Growing Your Business into a Franchise

Franchising your brand is one of the most fruitful ways for business owners to expand into new territories and make their company exponentially more profitable. Through the paradigm of a franchise, franchisees pay to use the franchisor’s business model, trademarks, and other proprietary methods and...

5 Areas of E-Commerce You Need to Focus On

The world of e-commerce is constantly changing, with innovative technologies rising each day that can boost the capabilities of any company. However, businesses can sometimes lose their way in such a fast-paced market, and lose their sales and customer trust as well. To combat...

How to Turn a Cold Email into a Warm Connection

“An email without clarity is like an annoying mime: Just say what you want or get out the way!” – Jordie van Rijn, Independent Email Marketing and eCRM Consultant Think email is a dying communication method? Think again. Despite falling click-through rates, open rates continue...

Fine-Tune Your Marketing – The Secret of Niche Success

You know the dangers of trying to appeal to everyone – But are you considering every aspect of your marketing? Are you narrowing your social media campaigns to the channels your target profile uses? Do you use the same language your profile uses? Marketing has…

Top Strategies To Drive Workplace Engagement In 2017

Recently, workplace engagement has become a hot topic among brands. Every employer should understand that employees are the foundation of any company. They are the building blocks that contribute to the success of a business. Studies show that employee satisfaction is correlated to higher profits....

How big businesses increase their customer base and how you can do it too

In business, acquiring new customers is 5 times more costly than retaining and maintaining your existing customer base. Big businesses can still rack up money for promotions, but it’s the small businesses that operate on a tight budget. In an atmosphere of cut-throat competition and...

5 Ideas To Attract More Customers By Offering Value

As per a Walker study, in the year 2020, 86% of customers will pay more for a better customer experience. It will overtake product and price. The year 2020 is only four years away. It doesn’t give you much time to get your ducks in...

How to Choose the Right Marketing Automation Platform for You

There are over 300 marketing automation platforms to choose from, so you better know your stuff, otherwise you’ll end up wasting money that could be used to grow your startup in other ways. Online marketing can get complex, and marketing automation tools will help simplify...

6 Fallacies (And The Truth) About Marketing With Webinars

Webinars are by far the most effective online marketing tactic to attract new leads. And that’s backed up with statistics.   Take paid advertising as an example...Wordstream reports that the average conversion rate is 2.35%, while a high conversion rate averages 5%. Webinars however, turn...

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