I am a Chartered Psychologist with the British Psychological Society with a wealth of commercial/consumer insight experience. I work with organisations and brands in the areas of behavioural economics, emotion profiling and customer experience, engagement and advocacy. I have specialist knowledge of customer-brand personas, biometrics and consumer irrational decision making. I am an author and regularly present papers at academic and business conferences. I often appear in the media providing psychological insight into organizational and consumer matters.
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