Robert Brands

The Ethanol Myth and Innovation Gone Amok: Some ‘Improvements’ Demand Serious Questions

Next time you fill up at the pump, check for a new sticker: "Contains up to 10% Ethanol." It represents "innovative" efforts by Big Oil, Big Agriculture and Big Government to make a dent in America's consumption of greenhouse-gas producing fossil fuels - and foster...

Innovation + Best Practices Win Race to South Pole – and Business Improvement

One hundred years ago, two men set out on a Race to the South Pole. Both Englishman Robert Falcon Scott and Norwegian Roald Amundsen were experienced explorers. They knew the polar conditions of Antarctica. They knew with reward came inherent risk. Their shared tale is…

New Product Development Requires Fresh Perspective on ‘Creative’ and ‘Structure’

What exactly is new product development? Does the "product" actually have to be a product? Or can it be a process? Does the idea have to come from the C Suite? Or can it be a suggestion from the factory floor, the retail showroom,...

Experimentation + Risk (+ Failure) = Improved Environment for Innovation

Innovation rarely occurs by accident, but is the result of calculated effort, work and risk taking. In the face of failure, it requires one to try, try and try again. Thomas Edison went back to the drawing board more than 6,000 times before finding the...

Is Your Team Held Accountable?

Before the start of any project, do you ask yourself, "Are my team members held accountable? Do they feel a personal responsibility to deliver the goods?" If you haven't made the steps to communicate that message yet, it is essential to lay down that...

When Smaller Isn’t Better: Innovation That Solves – Not Creates – Problems

Bottled water consumers might have noticed lately the shrinking size of plastic caps. Conceived as environmentally friendly, they've been marketed as the bottled-water industry's solution to plastic waste that otherwise would end up in a landfill. In the meantime, the caps are too small for...

Is your Idea pipeline being filled and maintained?

If even 1% of new ideas succeed, it can lead to a huge payoff. A steady stream of ideas is what fuels Innovation, so one of Robert's Rules of Innovation imperatives is Ideation, or the idea management processes . On any new product development team,...

Innovate To Thrive!

IdeaConnection Interview with Robert F. Brands, author of Robert's Rules of Innovation November 14, 2010. By Vern Burkhardt "And the basis of this successful innovation? A natural curiosity, open-mindedness, an ability to see the big picture – combined with hard-headed business acumen." Robert's Rules...

Innovation Requires Risk Taking

"If you've never failed… you've never lived" is a popular video on YouTube describing the failures of people like Thomas Edison, once called "too stupid to learn" by his teacher and Walt Disney, who was fired from a newspaper for "lacking...

Are You Listening? Innovative Companies Hear What Others Tell Them

Does your company have a customer hotline? Does it have a suggestion box at retail? Does it have a Contact Us link or form on its Website, or a Comments link on its blog? Has it set up a Facebook Fan Page or a...

Accountability 5/21/20: The Foundation of Sustainable Innovation

In Robert’s Rules of Innovation: a 10-Step Program for Corporate Survival, author and Innovation Speaker Robert Brands shares his 10 imperatives to nourish Innovation - the lifeblood of any company. Of Robert’s 10 imperatives, one of the most important and the most difficult to...

Building a better Pizza: How much can Innovation sell Pizza?

First, there was pizza – round dough, with cheese, sauce, and toppings. Then, competition arrived, and the simple pizza pie simply wasn’t enough. Delivery companies began a string of innovations. Hand-tossed, think-crust, “Chicago-style,” stuffed crust and “Meat Lovers” were among the pies du jour. Then…

Innovation Governance: Adding Guidance and essential Support

Companies and organizations turn to governing boards for so many critical elements these days. Boards of Directors guide overall strategy and direction. Appointed Audit Committees pore over corporate financials and performance. HR / Compensation Committees ensure the organization’s on track with hiring and benefits that...

Google’s magic motivation juice?

What moves employees to invest more emotional spirit into their jobs — and their organizations? Is it possible for leaders to “motivate” innovation? Do bigger monetary rewards drive people to ratchet up their output? These are hotly debated questions that have kept industrial psychologists, motivational...

Innovation: From White House to C-Suite

President Obama’s battles over health-care reform show innovation and leadership in action. Executives should take note Health-care reform was a tale of two Presidents. The first, President Barack Obama (circa 2009), had the expectation that health-care reform could be driven through Congress...

The 50 Most Innovative Companies

For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005, the majority of corporations in the Top 25 are based outside the U.S. The reason: the new global leaders coming out of Asia Read more -->

Failure To Launch: Leadership Vacuums and Overcoming Barriers to Innovation

You want to innovate. You want your company and people to embrace new ideas, get ahead of the curve - and competition. You want to be progressive, thoughtful and creative. But you’re stymied by barriers to innovation that get in the way. They bog down...

10 Rules for Innovation Success: An Inside Scoop Interview with Robert Brands

Bob Thompson interviews Robert Brands about his new book, Robert's Rules of Innovation, co-authored with Martin Kleinman. Topics include: Two major types of innovation Why executives should focus on innovation management The 10 "rules" that will lead to innovation success Critical role of CEO and…

Inspiring Corporate Entrepreneurship to Fuel Innovation

It’s been said that successful people either are entrepreneurs - or think like entrepreneurs. Look around your company. Are you surrounded by “entrepreneurs”? Is your team comprised of people who take ownership of any project or task that comes across their desk or inbox? Do...

Toyota Recall Highlights: Innovation gone too far?

Once upon a time, to start your Toyota Camry, you placed a key in the ignition and turned until the electrical connection was made and engine started. To accelerate, you pressed the gas pedal, which pulled a cable attached to a mechanical throttle. Assuming the...

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