Robert Brands
Robert Brands
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market
The Ethanol Myth and Innovation Gone Amok: Some ‘Improvements’ Demand Serious Questions
Next time you fill up at the pump, check for a new sticker: "Contains up to 10% Ethanol." It represents "innovative" efforts by Big Oil,...
Innovation + Best Practices Win Race to South Pole – and Business Improvement
One hundred years ago, two men set out on a Race to the South Pole. Both Englishman Robert Falcon Scott and Norwegian Roald Amundsen were...
New Product Development Requires Fresh Perspective on ‘Creative’ and ‘Structure’
What exactly is new product development? Does the "product" actually have to be a product? Or can it be a process? Does the idea...
Experimentation + Risk (+ Failure) = Improved Environment for Innovation
Innovation rarely occurs by accident, but is the result of calculated effort, work and risk taking. In the face of failure, it requires one...
Is Your Team Held Accountable?
Before the start of any project, do you ask yourself, "Are my team members held accountable? Do they feel a personal responsibility to deliver...
When Smaller Isn’t Better: Innovation That Solves – Not Creates – Problems
Bottled water consumers might have noticed lately the shrinking size of plastic caps. Conceived as environmentally friendly, they've been marketed as the bottled-water industry's...
Is your Idea pipeline being filled and maintained?
If even 1% of new ideas succeed, it can lead to a huge payoff. A steady stream of ideas is what fuels Innovation, so...
Innovate To Thrive!
IdeaConnection Interview with Robert F. Brands, author of Robert's Rules of Innovation November 14, 2010. By Vern Burkhardt "And the basis of this successful...
Innovation Requires Risk Taking
"If you've never failed… you've never lived" is a popular video on YouTube describing the failures of people like Thomas Edison, once ...
Are You Listening? Innovative Companies Hear What Others Tell Them
Does your company have a customer hotline? Does it have a suggestion box at retail? Does it have a Contact Us link or form...
Accountability 5/21/20: The Foundation of Sustainable Innovation
In Robert’s Rules of Innovation: a 10-Step Program for Corporate Survival, author and Innovation Speaker Robert Brands shares his 10 imperatives to nourish Innovation...
Building a better Pizza: How much can Innovation sell Pizza?
First, there was pizza – round dough, with cheese, sauce, and toppings. Then, competition arrived, and the simple pizza pie simply wasn’t enough. Delivery companies…
Innovation Governance: Adding Guidance and essential Support
Companies and organizations turn to governing boards for so many critical elements these days. Boards of Directors guide overall strategy and direction. Appointed Audit Committees...
Google’s magic motivation juice?
What moves employees to invest more emotional spirit into their jobs — and their organizations? Is it possible for leaders to “motivate” innovation? Do...
Innovation: From White House to C-Suite
President Obama’s battles over health-care reform show innovation and leadership in action. Executives should take note Health-care reform was a tale of two...
The 50 Most Innovative Companies
For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005, the majority of corporations in the Top 25...
Failure To Launch: Leadership Vacuums and Overcoming Barriers to Innovation
You want to innovate. You want your company and people to embrace new ideas, get ahead of the curve - and competition. You want...
10 Rules for Innovation Success: An Inside Scoop Interview with Robert Brands
Bob Thompson interviews Robert Brands about his new book, Robert's Rules of Innovation, co-authored with Martin Kleinman. Topics include: Two major types of innovation Why...
Inspiring Corporate Entrepreneurship to Fuel Innovation
It’s been said that successful people either are entrepreneurs - or think like entrepreneurs. Look around your company. Are you surrounded by “entrepreneurs”? Is your...
Toyota Recall Highlights: Innovation gone too far?
Once upon a time, to start your Toyota Camry, you placed a key in the ignition and turned until the electrical connection was made...