Robert Brands
Robert Brands
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market
Customer Input Essential to Innovation
Innovation is not a luxury to be placed on the back burner, but rather the lifeblood of any successful organization. Innovation builds brands, which...
Patently Obvious – Sept 2011 Update
A new law signed by President Obama this month could mean a speedier patent approval process for inventors across the country. The Leahy-Smith America Invents...
Innovation: You Know You Want It, Now How to Implement It?
"Successful innovation is turning ideas into money," as Innovation expert Nic Hunt so distinctly and accurately describes. Innovation is the ability to convert ideas...
Should You Reward Bad Ideas?
Some ideas are crazy. Some are underdeveloped. Some will fail. How can you deal with them without squelching your employees' creativity? True or false: There's...
The Wolves are at the Door: Why YOU Need to Hire an Intellectual Property Lawyer
Innovation is the lifeblood of any organization, and value creation is measured by a company's intellectual property portfolio. As a business leader, you are...
Why America’s patent system needs to be reformed, and how to do it
ON AUGUST 15th Google bid $12.5 billion for Motorola Mobility, a troubled American maker of mobile phones. If the purchase goes through, it will...
Intelligence Lost: Seven Innovative Steps to Ensure Boomer Retirement Doesn’t Create Knowledge Vacuum
The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over...
Innovation and How to Harness the Creative Mindset
Every organization has a diverse group of personalities that respond differently to particular management styles. The creatives of an organization are often the group...
Defeating Devil’s Advocates to Become an Innovation Champion
In an organization, it's human nature to resist change and to stick with the status quo that's often more comfortable and safe. Some of...
Jump Start the Idea Process for Maximum Efficiency
??Innovation begins with just one great idea – built upon, tested, retested and executed with care. It can take thousands of ideas, over the...
Greenwashing: Electric Cars and Innovation Stalled
Electric cars seem like the socially conscious, feel-good investment among environmentally friendly consumers. In corporate boardrooms, the innovation seemed well liked indeed. What's not to...
$4 Per Gallon Gas = Energy Innovation
Long lines at the gas pump weren't the only product of the twin energy crises of the 1970s. A legislative push toward energy conservation...
Keep the Idea Highway Open to All
advances your company towards the future - generating new products or services, boosting profits and increasing stakeholder value. To develop Innovation, the first...
The Right Rewards: Business Beyond Bonuses
What is the ultimate purpose of Innovation in a business? The end goal is Return On Investment (ROI) for all Stakeholders. After all, the...
How to Measure Innovation
No matter if it's a test score, sports game result or a sales figure, what we measure is what goes down in history. After...
Feels Like the First Time: Innovation Through Product Experience
When was the last time you experienced your product like it was your first time? Product development is a process of cycles – followed by...
How Coaching Leads to Sustainable Innovation
Successful and sustainable Innovation cannot be achieved without proper training and coaching from the leaders of an organization. Employees should be given the basic...
Value Proposition: The Key to Successful Innovation
What defines successful Innovation? Innovation is the process of using intellectual capital to create new products or services that generate positive business results in...
Creating Cross-Divisional Innovation Cohesion
R&D, Marketing, Sales, Finance, IT - you're familiar with the most common departments within a standard company, and have likely been involved with one...
The Five Myths of Innovation
Three authors writing in the MIT Sloan Management review claim to have uncovered 5 'myths of innovation'. In brief they are: 1....