Robert Brands

Customer Input Essential to Innovation

Innovation is not a luxury to be placed on the back burner, but rather the lifeblood of any successful organization. Innovation builds brands, which leads to profitable growth and marketplace success. An important part of attaining that success is through creating value in the...

Patently Obvious – Sept 2011 Update

A new law signed by President Obama this month could mean a speedier patent approval process for inventors across the country. The Leahy-Smith America Invents Act, regarded as the most sweeping patent law in 60 years, was passed on September 16, 2011. The law awards...

Innovation: You Know You Want It, Now How to Implement It?

"Successful innovation is turning ideas into money," as Innovation expert Nic Hunt so distinctly and accurately describes. Innovation is the ability to convert ideas into value for your company, customers and shareholders. Successful innovation is not a one time deal, but a process that...

Should You Reward Bad Ideas?

Some ideas are crazy. Some are underdeveloped. Some will fail. How can you deal with them without squelching your employees' creativity? True or false: There's no such thing as a bad idea. Of course bad ideas exist. In retrospect, the AOL-Time Warner merger was not…

The Wolves are at the Door: Why YOU Need to Hire an Intellectual Property...

Innovation is the lifeblood of any organization, and value creation is measured by a company's intellectual property portfolio. As a business leader, you are responsible for protecting your company's IP portfolio through patents. What exactly is a patent? A patent is a legal document...

Why America’s patent system needs to be reformed, and how to do it

ON AUGUST 15th Google bid $12.5 billion for Motorola Mobility, a troubled American maker of mobile phones. If the purchase goes through, it will be Google's largest ever acquisition, almost doubling the size of its workforce. The attraction for the internet giant is not...

Intelligence Lost: Seven Innovative Steps to Ensure Boomer Retirement Doesn’t Create Knowledge Vacuum

The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over the next two decades. The U.S. Armed Forces are losing millions of officers and key personnel to retirement. For even those...

Innovation and How to Harness the Creative Mindset

Every organization has a diverse group of personalities that respond differently to particular management styles. The creatives of an organization are often the group that stands out and may be misunderstood. How are creatives perceived in your company? What is the nature of the...

Defeating Devil’s Advocates to Become an Innovation Champion

In an organization, it's human nature to resist change and to stick with the status quo that's often more comfortable and safe. Some of your teammates in your company may be devil's advocates who claim they want what's best for the business while they...

Jump Start the Idea Process for Maximum Efficiency

??Innovation begins with just one great idea – built upon, tested, retested and executed with care. It can take thousands of ideas, over the course of weeks, months or even years to reach that one great idea that will bring Innovation and profitable growth...

Greenwashing: Electric Cars and Innovation Stalled

Electric cars seem like the socially conscious, feel-good investment among environmentally friendly consumers. In corporate boardrooms, the innovation seemed well liked indeed. What's not to like? Cars like the Nissan Leaf and Chevrolet Volt reportedly can drive for a day or more on a full...

$4 Per Gallon Gas = Energy Innovation

Long lines at the gas pump weren't the only product of the twin energy crises of the 1970s. A legislative push toward energy conservation and innovation were also born as a result. And that's why one expert believes the skyrocketing price of oil will do...

Keep the Idea Highway Open to All

advances your company towards the future - generating new products or services, boosting profits and increasing stakeholder value. To develop Innovation, the first step is to Inspire and Initiate your organization's members. Innovation leaders need to provide the right support, both material and...

The Right Rewards: Business Beyond Bonuses

What is the ultimate purpose of Innovation in a business? The end goal is Return On Investment (ROI) for all Stakeholders. After all, the objective of the New Product Development process is to turn ideas into money. ROI comes in the form of increased...

How to Measure Innovation

No matter if it's a test score, sports game result or a sales figure, what we measure is what goes down in history. After all, "what's measured is treasured." It's human nature to look back at past results as a basis for comparison and...

Feels Like the First Time: Innovation Through Product Experience

When was the last time you experienced your product like it was your first time? Product development is a process of cycles – followed by closure. We innovate and create a new concept. Assemble teams to research, develop, manufacture and market the product or service....

How Coaching Leads to Sustainable Innovation

Successful and sustainable Innovation cannot be achieved without proper training and coaching from the leaders of an organization. Employees should be given the basic tools in the form of knowledge in order to create and improve their skill set. Any business can be optimized...

Value Proposition: The Key to Successful Innovation

What defines successful Innovation? Innovation is the process of using intellectual capital to create new products or services that generate positive business results in the form of financial returns. Discovering new findings then spurs more innovation which leads to further financial returns, and so...

Creating Cross-Divisional Innovation Cohesion

R&D, Marketing, Sales, Finance, IT - you're familiar with the most common departments within a standard company, and have likely been involved with one or more. You know it can be a real challenge for unalike minds to understand where each other is coming...

The Five Myths of Innovation

Three authors writing in the MIT Sloan Management review claim to have uncovered 5 'myths of innovation'. In brief they are: 1. The Eureka Moment. Many people think that innovation is based on a blinding flash of inspiration but the...

New Posts