Robert Brands
Robert Brands
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market
Happy Labor Day: Ownership is Risk Taking
Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of...
Innovation and the Necessity to Inspire
In order for organizations to successfully achieve Innovation – the lifeblood of any company – Robert's Rules of Innovation gives ten imperatives to follow...
Net Results Plus Net Rewards, Equal Net Profits.
Net Result, Net Reward: These two succinct yet powerful phrases define the last imperative of Robert's Rules of Innovation. The principle is...
Innovation: Starting with the Basics
Building a foundation for innovation starts with the basics. In Robert's Rules of Innovation™ the imperatives to Create & Sustain "NEW" in Business, number...
8 Step Process Perfects New Product Development
Every entrepreneur knows that productivity is one of the key ingredients for successful product development. One of the two key processes in Robert's Rules...
Walking on the Edge with Innovation
According to John Hagel and John Seely Brown for the Aspen Institute Roundtable Discussion in 2012, the place where innovation is most likely to...
Sustainable Innovation Meets Disruptive Innovation
Why is success so hard to sustain? In order to succeed, everybody should be involved and engaged in innovation. Innovation should be broad; from...
The Hidden Value of an IP Portfolio – Just ask Dell
Value creation is the performance of actions that increase the worth of goods, services and businesses. It benefits customers, who receive improved products and...
Innovation Leadership Re-invented.
Innovation is constantly taking place around us, from the mundane and simple, to the abstract and grand. Last night I was watching a video...
Innovation from a “Gemba” perspective
When was the last time you approached your business as a customer? Have you ever placed an order for your own product, and followed its...
The Lost Interviews
"What ruined Apple was not growth … what ruined apple was values… They got very greedy … Instead of following the original trajectory of...
2013 Innovation Resolution: Make Mistakes
At the beginning of every year, I pick one solid quote to live by for the year. This year, my quote comes from Neil...
Stay inspired this Holiday Season – The 12 Days of innovation
Robert's Rules of Innovation wishes you and yours a wonderful Holiday Season. May you stay inspired in 2013! Tis' the Season for harrowing crowds, spiked…
What drives Innovation and who owns it?
Ownership is one of the key imperatives of Robert's Rules of Innovation. Most would agree that innovation is everyone's responsibility, but employees can't innovate...
Innovations to be thankful for
After sitting down to Thanksgiving dinner last week, it is hard not to think of all that we have to be thankful for. In...
Innovation Balancing Act
On June 15th of this year, Nik Wallenda became the first person ever to walk across the roaring Niagra Falls on a 2-inch wire. After...
I.N.N.O.V.A.T.I.O.N : Creating a Culture of Innovation
Innovation in business is the development of new customer value through solutions that meet new needs, inarticulate needs, or current needs in new ways....
Supporting the “R” in R&D
When it comes to Research and Development (R&D), a majority of the new product development process involves the "D" from concept to launch. However,...
Challenging Open Innovation
Open Innovation is an effective method for gaining ideas from outside an organization, but in order to achieve long term sustained Innovation, companies need...
Gauging Your Organization’s Training and Coaching Program
For creating a company culture and mindset focused on innovation, it starts with proper training and coaching from the high ups of an organization....