Robert Brands
Robert Brands
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market
The Eureka Moment of Ideas & Idea Management
Idea management is the second of critical processes of Robert’s Rules of Innovation and is essential in Innovation and New Product Development (NPD). It...
How Does Your Company Match Up to the GE Innovation Barometer?
The GE Global Innovation Barometer conducts annual surveys to put a finger on the pulse of innovation around the world. The survey was conducted...
Risk is an Imperative for Sustainable Innovation
Over five thousand failures for just one success: When Thomas Edison discovered the light bulb it took him 5999 tries to get it right....
Manage Innovation to Drive Value Creation
The fundamental purpose of Innovation is to create value that translates into enhanced stakeholder/shareholder value. Sustainable process-driven innovation transforms ideas into vital intellectual property, Intellectual...
Leading for Innovation
Creating a company culture and mindset focused on innovation begins with proper training and coaching from leaders within the organization. From top to bottom,...
Innovation Strategy: The top three growth-hacks for CIO’s
In an open letter from the CEO of Nike, Inc. Mark Parker shares, “achieving our long-term vision requires us to hold ourselves accountable for...
Innovate With Purpose: Idea Prioritization
Idea Prioritization Ideation and idea management pack the front end of the New Product Development (NPD) funnel with a wealth of viable concepts. One of the toughest...
Invitation to Innovate
Innovation is hardly a new term. Dating back as early as the 15thcentury, innovation comes from the Latin innovationem, noun of action from innovare, and means...
Forecasting Innovation: Observe and Measure for Future Success
When creating innovation, it is vital to set metric goals and track these metrics. One of Robert’s Rules of Innovation, “Observe and Measure,” in...
The Chief Innovation Officer: Is It CIO, CNO, or CINO ?
The great Chief Innovation Officer acronym confusion has obscured a much more important conversation about the requisite responsibilities to do the job well. Just...
Don’t (Just) Focus on Innovation
While innovation is paramount to the profitability of any business, there are other supporting factors which are essential to make innovation successful. Similar to the...
Accountability Supports Sustainable Innovation
Without risk there can be no innovation, but what happens when success is finally achieved? In order for innovation to be sustainable it must...
Re-Framing Innovation Strategy in 2014
Innovation “strategy” is no longer king. In today’s business world, uncertainty is virtually inescapable. It goes without saying that without risk, there can be...
The Role of Design; R&D, and more in the NPD Process
After getting your house in order it is time to move from ideation to the NPD processes. The third step in Robert's Rules...
Innovate and Thrive: May you stay inspired in 2014!
Robert's Rules of Innovation wishes you and yours a wonderful Holiday Season. The season of eggnog and ugly sweater parties is here… threatening to slow...
“Inciting Discovery, Inspiring Change” #CINONY
Earlier this month, Innovation Enterprise held a Chief Innovation Officer Summit in New York City. The Summit brings together innovation leaders from a range...
Get your House in Order to Nurture New Product Development
It is all about proper planning, communication, and execution in order to make an idea work or for sustainable innovation to happen. Implementing innovation...
Training and coaching for game-changing innovation
Innovate or die. Game changing innovation is hard. It is not simply the outcome of great ideas, but managing a holistic approach to innovate...
The World’s Most Innovative Companies: Risk, Observation, & Measurement
Every year Fast Company reveals its list of the world's most innovative companies of the year. With the topic of innovation front and center,...
No Risk = No Innovation, and the “Get out of Jail” card
The global business strategists, Boston Consulting Group report that risk aversion is the number one barrier to innovation. Ray Kroc, the founder of...