Rajneesh Kumar
Rajneesh Kumar
Rajneesh Kumar is Director, Marketing at Pimcore GmbH. He is developing the marketing plans. Operationally he is responsible for the marketing program and driving business outcomes. He builds data-driven decision-making frameworks – customer segmentation, Go to Market strategy, targeting, cross-sell/up–sell. Pimcore is an open-source platform for product information management (PIM/MDM), digital asset management (DAM), content management system (CMS), and eCommerce.
How composable commerce helps improve customer loyalty and retention
Adaptability and customer-centricity are the cornerstones of a successful eCommerce strategy in today’s rapidly evolving digital landscape. Businesses that swiftly respond to changing customer...
Should You Re-Envision the Role of Product Data in Hyper Personalization World?
Today’s business landscape is driven by one ultimate factor: heightened customer experience. It can make or break a brand’s image. However, hyper-personalization empowers businesses...
5 Tips to Enhance Product Experience for the Tech-Savvy Consumer
The pandemic prompted a significant shift in customer behavior as they take the digital route to make purchases rather than the traditional offline stores,...
What Are the Advantages of Multi-channel eCommerce?
When businesses first experienced the eCommerce boom, establishing an online presence to retain existing customers and attract prospects was the greatest challenge. This challenge...
Critical Reasons why Retailers and Manufacturers are Currently Leveraging PIM
As data quality’s direct impact on customer experience (CX) and revenue gets clearer and unignorable for retailers and manufacturers, the quest to find the...
How Master Data Management Brings Evolution to the Core of Business?
Poor data quality is leading to losses of around $15 million. Today’s complex enterprise data environments are full of multiple information silos of fragmented,...
What is the difference between ETL and PIM (product information management)?
The pandemic-hit world has seen multi-fold advancement in digitalization. Retailer brands and businesses across the globe have shifted strategies to the digital paradigm. Technology,...
Best Ways to Implement a Master Data Management System
As companies leverage new technologies to gain insights about processes and operations, IT infrastructure, customers, vendors, and other stakeholders, they do it from two...
5 key trends in the North American eCommerce market
Although it is home to only 5% of the world’s population, the triangular continent of North America boasts of several economically developed regions with...