Rajneesh Kumar is Director, Marketing at Pimcore Global Services (PGS) - A Happiest Minds Company. He owns and drives the market insights roll-out and adoption. Operationally responsible for the marketing program and driving business outcomes. He builds data-driven decision making frameworks – customer segmentation, Go to Market strategy, targeting, cross-sell/up–sell. Pimcore is an open-source platform for product information management (PIM/MDM), digital asset management (DAM), content management system (CMS), and eCommerce.