Ian Michiels
Ian Michiels is a Principal & CEO at Gleanster Research, a globally known IT Market Research firm covering marketing, sales, voice of the customer, and BI. Michiels is a seasoned analyst, consultant, and speaker responsible for over 350 published analyst reports. He maintains ongoing relationships with hundreds of software executives each year and surveys tens of thousands of industry professionals to keep a finger on the pulse of the market. Michiels has also worked with some of the world's biggest brands including Nike, Sears Holdings, Wells Fargo, Franklin Templeton, and Ceasars.
The landing page, or lead capture page, is an essential tool in the marketer’s toolbox. Yet many marketers completely overlook one of the most...
Everyone is clamoring for mindshare. Marketers rely heavily on digital content because it’s a highly effective way to resonate with prospects on a more...
An all too common reality for companies that adopt marketing automation is that they struggle to fully embrace core functionality in the tool, even...
Last week I attended the Silverpop Amplify user conference in Atlanta. The event featured notable keynotes from Arianna Huffington, Peter Shankman, and a number...
A funny thing happens when more than 3,000 small business owners come together to learn – it’s like adding one part gunpowder and one...
An interesting thing happened when we published the Marketing Automation and Email Marketing CheatSheets. A massive volume of traffic was being driven by a...
I had the pleasure of spending my morning yesterday at the Infusionsoft headquarters in Phoenix, a day before the kick-off of the annual Infusionsoft...
In my recent webinar “Building a Business Case for Localized Marketing Automation” hosted by Gleanster and Balihoo, we explored how organizations with a national...
As the popularity of social media grows, social media channels and platforms multiply. While the importance of tapping into online social activity is clear,how...
The Greek philosopher Epictetus once said “We have two ears and one mouth so that we can listen twice as much as we speak.”...
2014 should be a great year for marketing automation; frankly, the last two years have been great years for marketing automation. We saw multiple...
Last week I was working on a Deep Dive on Customer Journey Mapping. During my research, I stumbled upon an elephant in the...
When is a blog post not a blog post? When it's a vlog post. Enjoy this analyst vlog on Measuring the ROI of...
For marketers that operate in a distributed or local marketing environment (such as a national brand with a localized or distributed presence) , traditional...
This week Salesforce.com kicked off the annual Dreamforce event in San Francisco. Gleanster is in the thick of things the entire week in dozens...
It is estimated that the average internet user spends a quarter of their time on social media sites each year. With over 400 million...
Last week I attended the Oracle Open World conference in San Francisco. During the opening keynote, Oracle CEO Mark Hurd talked about how...
This month, Gleanster released the newest version of the Marketing Automation Gleansight Benchmark report. The report features vendor rankings across 4 different dimensions:...
Last week Gleanster published a refreshed copy of the Marketing Automation Gleansight Benchmark Report. The 43 page report, which can currently be downloaded for...
Adobe today announced that it has entered into a definitive agreement to acquire Neolane, a privately held "conversational marketing provider" (i.e. campaign management, i.e....