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Ian Michiels

Ian Michiels
Ian Michiels is a Principal & CEO at Gleanster Research, a globally known IT Market Research firm covering marketing, sales, voice of the customer, and BI. Michiels is a seasoned analyst, consultant, and speaker responsible for over 350 published analyst reports. He maintains ongoing relationships with hundreds of software executives each year and surveys tens of thousands of industry professionals to keep a finger on the pulse of the market. Michiels has also worked with some of the world's biggest brands including Nike, Sears Holdings, Wells Fargo, Franklin Templeton, and Ceasars.

Nuances of the WCM Competitive Landscape

The Web Content Management landscape has changed significantly over the last five years, as large vendors have acquired smaller vendors and incorporated point functionality...

FLASH Vendor Rankings for Web Content Management (WCM)

How does your marketing organization determine which content and format to serve mobile customers in Western Europe? Should it be the same as the...

Top Challenges with DAM in 2014

There is no doubt that DAM has become a “must have” system for the enterprise today. Nevertheless, how far you can take DAM and...

8 Compelling Business Intelligence Trends in 2014

Business Intelligence  implementations are driven by a variety of immediate business needs and long-range strategic goals. Organizations in pursuit of operational excellence are often...

2014 Digital Asset Management (DAM) Vendor Rankings Insights

The DAM market has experienced a surge recently, for several reasons. First, user demand has driven an explosion in rich media content. Companies must...

Before You Invest in Marketing Automation Software, Consider This

The last few years marked some very critical milestones for the marketing automation industry. Industry leaders Eloqua and Marketo both filed for initial public...

Small Business CRM Vendor Rankings According to Users

The CRM vendor landscape for Small-to-Midsize organizations includes a wide variety of solutions, including those traditionally built for enterprise organizations.  The popularity of Software-as-a-Service...

Local Marketing Automation Gains Momentum in 2014

Unlike many of the topics Gleanster covers, the software offerings in the Localized Marketing Automation (LMA) landscape don’t map so nicely in terms of features and...

Staffing for Social Media Monitoring Success

According to the National Institute for Social Media, job posts containing the term “social media” rose by 37% from February 2013 to January 2014....

The Impact of the Canadian Anti-Spam Law for Dummies

As SPAM laws continue to evolve and become more restrictive, they are really only a problem for the companies that abuse digital marketing practices....

Business Intelligence Tools Ranked by Features & Functions in 2014 BI Gleansight

The 2014 Business Intelligence Report from Gleanster Research showcases business intelligence tools ranked by four criteria: ease of use, ease of deployment, features and...

What Defines a Good Call to Action? 5 Rules of an Effective CTA

I read something from Matt Heinz the other day that I really liked: “Content is king, context is king, conversion is the ace!” It...

Is Twitter a Compelling Channel for B2B Marketing?

Twitter is one of the two most popular social media sites. As of 2013, Twitter had roughly a billion registered users, but only about...

Shocking Findings About the Perception of Lead Quality in B2B Organizations

Gleanster asked marketing and sales professionals to rate the quality of leads generated by marketing on a scale of one to five, five being...

25 Questions You Didn’t Know Business Intelligence Could Answer for Your Business

How much data is currently available for you to analyze about your business? Too much! IBM recently estimated that in the year 2012, 2.5...

This Is How CMOs Should Be Embracing Inbound Marketing

The concept of inbound marketing is still a bit nebulous to the average organization. While inbound marketing tactics and content marketing continue to gain...

What Should Sales Expect From Marketing Automation?

It’s pretty obvious at this point, “marketing” automation isn’t just for marketing – it’s a tool for optimizing the path to revenue. From a...

What’s the End Game for Inbound and Outbound Marketing?

Outbound marketing had its heyday. Back then, Mad Men got rich by telling buyers what to do (“drink this and you’re hip”) and buyers...

Catchy Misleading Titles are “Un”worthy of Your Lead Nurturing Efforts

Capturing mindshare is tough these days because there’s a TON of content and equally as many channels to consume it. Buyers are fatigued and...

Orchestrating the Customer Journey in 2014 – Is It Easier or Harder Today?

Recently I was attending a conference and one of the delegates asked me if I thought it was easier or harder to be a...

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