Sven-Olof Husmark
Sven-Olof is the founder of Experify, a business consultant firm, Senior Advisor at Egain Group a pioneer in intelligent AI driven energy optimization of buildings and former CMO at Qmatic Group, a world leader in creating better customer journeys.Sven-Olof is a senior executive with demonstrated success in growing companies globally by initiating effective sales, marketing and customer service strategies.
The mobile revolution will inevitably transform most companies business in the next decade and it will trigger a more radical transformation toward systems of...
Governments in countries all over the globe are put in front of great challenges on how to deliver services to their citizens in an...
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A...
A popular solution to deliver messages to customers interacting in a physical environment is Digital Signage. Digital signage is used in department stores, schools,...
Bank customers have more choices in how, when and where they can to do their banking today. Changing bank is easy and the engagement...
Amazon.com does not drive physical book stores out of business because of lower prices or better inventory. It’s Amazons fanatic focus on customer service...
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A...
It’s the age of the customer and retailers are getting serious about how they implement and manage the customer experience. Today’s consumers live multi dimensional,...
Healthcare facilities of all types are under enormous pressure to provide an improved quality of care to more patients while coping with limited available...
Even with the current technology hype around iBeacons and BLE, most people probably have never heard of it. But since Apple last year subtly...
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A...
The reason queues form, in essence, is simple: there are more customers than people to serve them. In many, if not most, instances this...
At my company, we’re in the business of orchestrating better experiences. In many cases this is about managing waiting. But what is waiting, really?...
In this era of the digital economy will the human interaction become less important? No, I don’t believe that. In fact it’s quite surprising how...
Mr. Andy Kessler wrote an article in Wall Street Journal earlier this week which caught my attention. The article was named “Don't Tread on...
Some time ago my colleague Viktor invited the whole marketing team at Qmatic to dinner. He was very persuasive but yet cryptic. The only...
When a customer comes to visit they go through a journey. The journey comprises a set of experiences. Those experiences shape how the customer...
More than ever before, success depends on being able to offer a customer experience that is unique and more attractive than the competition. An...
From city halls and tax offices to embassies and consulates, finding ways to make best use of resources to meet centrally set targets at...
Mr. Smith has been a regular customer of his bank for 15 years. Almost out of habit, really. Some would call it loyalty. He's...