Ilkka Huotelin
Ilkka Huotelin
Ilkka Huotelin is a co-founder and a managing partner at Be Customer Smart a leading Customer Experience consultancy. He advises companies how to find out customer preferences at individual level and use the knowledge in each and every interaction with the customer with the help of advanced analytics to boost the loyalty and the sales.
Differentiating in The Energy Retail Market with Customer Experience
Electricity and gas are some of the most commoditised products that are in the market. What one gets from the socket is of the...
Weakest links in CX chain – partners
Companies and organisations want to manage the customer experience they provide, but only few can deliver their products and services completely on their own....
To fix your shortcomings you have to know your customer
Having inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as planned. For...
What you sell is not what your customers buy
We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see....