Home Authors Posts by Kate Hogenson

Kate Hogenson

Kate Hogenson
Kate Baumgart Hogenson is a senior associate at Metzner Schneider Associates. MSA cofounder Howard Schneider was executive vice president and chief creative officer with Brierley+Partners from 1988 to 2002. MSA cofounder Richard Metzner was cofounder and president of CRM pioneer Brierley+Partners.

Loyalty 101: Take Notes Before You Roll Out a New Program

The greatest growth area for customer relationship programs today is retail. A recent survey reported that, among multi-channel retailers without an existing loyalty program, 43...

New Posts