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Harish Kotadia

Harish Kotadia, Ph.D.
Dr. Harish Kotadia has more than twelve years' work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as a Practice Leader, Data Analytics and Big Data at a US based Global Consulting Company. Views and opinion expressed in this blog are his own.

Missing Wood for Trees, Why Big Data Isn’t About the Big Data

Big Data is a hot topic of discussion these days and is on top of "To Do" list of senior executives of large and...

Big Data: $16.9 Billion opportunity for IT Services and Consulting Industry

International Data Corporation recently released its "Big Data technology and services forecast" predicting that Big Data market will grow from $3.2 billion in 2010...

Why Big Data Mining / Analytics is the New Gold Rush

Just mention the words "Big Data" to any technology entrepreneur or investor and observe how his/her face lights up with excitement. Given the perceived...

Big Data and Rise of Predictive Enterprise Solutions

Given the three Vs of Big Data, namely Volume, Variety and Velocity (read this for more), challenge before large and medium sized companies is...

Big Data: Will Open Source Software Challenge BI & Analytics Software Vendors

Predictive Analytics has been billed as the next big thing for almost fifteen years, but hasn't gained mass acceptance so far the way ERP...

Big Data Analytics a Key Enabler for Social CRM – Airlines Case Study

Big Data Analytics is a hot topic of discussion these days. But many feel that it is more of a "hype" and less of...

Why Big Data Analytics is The Next Big Opportunity for Outsourcing Companies

Big Data Analytics is making big headlines these days. Just check out a few from recent past: Big Data — Big Money Says It Is...

3 New Year’s Resolutions that should be on Every CEOs List for 2012

"After Outcry, Verizon Abandons $2 Fee" screams a headline from today's online edition of the New York Times. And the article makes it very...

2012: Year of Empowered and Assertive Digital Customer

As 2011 comes to an end and as we look forward to celebrating New Year 2012, one thing that strikes most looking back is...

FedEx learns Social CRM lesson, the hard way!

Here's an excellent example of the importance of responding to a Social Media crisis before it is too late. On December 19th, 2011, a...

Why ‘Social’ will drive growth in 2012

Time flies! Here we are just a few days before Christmas and looking back at 2011, I cannot help but wonder at the amazing...

Forget Black Friday, how about “Social Media Saturday”?

Halloween is just a few days away and before we know, it will be Thanksgiving and more importantly for business, Black Friday and Cyber...

Why Industrial Era Marketing Won’t Work in the Age of Social Media

In the industrial age, companies mass produced goods and promoted their products and services through mass media in order to sell them. Customers had...

Key to Social CRM success: Go Local!

Marketing is never a zero sum game. Companies don't have to lose for customers to win and customers don't have to lose for companies...

Remembering Steve Jobs (1955-2011)

Life of Steven Paul Jobs (popularly called Steve Jobs), the co-founder, former Chairman and CEO of Apple Computers, who died recently has been described in...

Social CRM Case Study: Netflix Vs. Blockbuster

In one of my previous post titled Social Media: The New Front End of CRM System, I highlighted that Social Media has empowered customers...

Netflix’s self-made CRM crisis and how Social CRM can help

Netflix, Inc., the provider of online video streaming and DVD by mail service, has fallen from customers' grace hard and fast. Once a darling...

Social Media and the Rise of Consumer to Consumer (C2C) Marketing

I have seen several examples of marketers in both, Business to Business (B2B) and Business to Consumer (B2C) segments, trying to use the...

Social CRM Market Size Undervalued?

Gartner, Inc., the Stamford, Connecticut based IT research and advisory firm recently reiterated its guidance that "market for Social CRM is on Pace to...

Why Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”

David Ogilvy, popularly referred to as the father of modern advertising, once said "The consumer isn't a moron; she is your wife. You insult...

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