Matt Heinz
Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.
Four keys to building (or improving) your online presence
Ask most people how to build out or improve your online presence and they'll immediately get tactical. They'll tell you you absolutely must be...
Three keys to successful sales & marketing alignment
The very idea of creating alignment between sales & marketing is part of the problem. The organizations that have best solved this challenge aren't...
Five common content marketing mistakes (and how to fix them)
Don't overthink your content marketing strategy. It's more important to have a bias for action and get rolling. That said, when getting started with...
Organize the tribes of lonely prospects
Your prospects are probably lonely. They have plenty of colleagues in their organization, likely too many people telling them what to do and possibly...
Business planning is a discipline, not a document
It's one thing to have a plan. It's another thing to assume you know what you're doing before you do it. You aren't likely to...
Marketing is a game of inches
It's not good enough to say "we'll email our customers in the morning instead of the afternoon" or "Tuesday is the best day to...
How to reach & influence bloggers in your industry
The purpose of PR has never been about influencing press. It's about reaching your target audience through their published channels. And yes, the traditional...
The fastest, easiest way to learn about Google+
You can drive yourself nuts and waste loads of time chasing after every new technology, gadget, productivity tool, social network or other flavor of...
10 B2B sales & marketing metrics worth tracking
The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider...
The difference between publicity and PR
Seth spoke about this at his event in Seattle last week, and it bears repeating. Publicity is very different from PR. They're related, but different...
Declaring an end to marketing independence
The 4th of July holiday weekend is upon us, and with it (in between hot dog-eating contests and firecracker-induced brushfires) we'll celebrate the anniversary...
Would they miss you if you were gone?
How would your customers answer this question? What specifically would they miss if you were gone tomorrow? Perhaps something you offer is unique. If they...
Eight more ways to get sales reps back above quota
Based on an earlier post featuring best practices to help sales reps get back above quota, we had a lively discussion on the topic...
Five reasons to walk away from a sale
You've qualified the deal, you've got a decision maker engaged, there's budget to move forward. All signs are positive. Then something happens. The prospect goes...
The fish aren’t going to jump into your boat
With the amount of time, resources and budget devoted to lead generation at B2B organizations nationwide, combined with the pressure sellers are facing to...
The five stages of lead qualification
Everybody wants qualified leads. The right person, at the right company, ready to buy with money to spend. Those may be the leads you want,...
Who do you let into your network?
I was told recently that the point of social networks was to have the biggest list of contacts or followers possible, so that (and...
Six ways to drive more sales from LinkedIn
I get asked about this a lot (and addressed it briefly in an earlier post here). Here are six more quick tips (mostly relevant...
How top salespeople are using social media
Most sales organizations treat social media as a threat, a distraction from selling time, and a set of sites that should be blocked inside...
What non-selling activities do sales pros spend (or waste) time on?
I thought this was a great question on Focus.com this past week. Worth reading through some of the thoughtful responses. I honed in on...