Matt Heinz
Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.
What are your Labor Day Resolutions?
Most everybody sets some type of New Years Resolutions. Get in shape, get a promotion, achieve some other set of lofty goals. Unfortunately, a...
Six ways to make your sales emails more engaging
Thought this was a good question last week on Focus.com. Here are six tips: 1. Define "engaging" (for you and the recipient)What is a successful...
At what point do you stop nurturing a lead?
Short answer: Never. Long answer: Most nurture programs have a natural end date. Typically, that end date is defined by the end of a string...
How buying signals have changed (and how to find them online)
Sales professionals have talked about buying signals for a long time. And traditionally, those buying signals have focused on immediate, ready-to-buy moments. For example,...
Six tips to increase comments on your blog
Ever feel like you're writing and writing, and nobody's listening? If you're not getting a lot of comments, it may feel like you're talking to...
Five easy steps to get started with Google Analytics
It's free, it's easy to set up, and it's (relatively) easy to use without a lot of IT support or technical knowledge. But many...
Six productive things to do during a flight delay
Traveling is an exercise in wasted time. The lines, the security pat-downs, and the inevitable delays. Clearly you want your flight to leave on...
Is this an effective ad?
This is a two-page ad from the front of a conference program guide. The advertiser was the sole, platinum sponsor of the event. (click...
Eight things dad taught me about marketing (and didn’t even know it)
My dad has a degree in marketing. I make my living as a marketing professional. But we've never really talked much about marketing. My dad...
How to build your professional network
Some people are better at networking than others. Some work hard at it. Some do it naturally, effortlessly. But for most of us, building...
How to defend against upstarts in your industry
At one point, long ago, your business was the newbie. You were fighting for life, fighting for market share. You were likely either going...
Friendliness is not a buying signal
Responsiveness isn't a buying signal either. Just because the prospect is nice, returns emails quickly, and answers all of your questions enthusiastically doesn't mean...
Why bullet points on Webinar slides are OK
If you're presenting live, you want people watching you, not your slides. If you're presenting live, you have a captive audience that's there for...
The nine (other) people who can market and sell for you
So you have a sales & marketing team already. Or maybe you don't. Either way, here are nine (other) groups of people who can...
How to survive a complete email meltdown
Earlier this week, our Exchange email server basically exploded. A few hours later we had email send/receive capability again, but it took a couple...
Don’t let your passion be your downfall
Your passion can be an incredible motivator. It can get you through the dip. It can push you out of your comfort zone to...
Four proven ways to improve marketing performance (without spending a thing)
When we want better results, we tend to first try and do more. Need more sales leads? Buy more media. Need more awareness? Spend...
What if your customers were in charge?
What would happen to your business if your customers were in charge? If they could take over and run the business? What would they change...
How to keep your sale alive after an org change
There's nothing worse to a seller than feeling good about a deal's momentum, only to have the prospect's company shuffle the team and change...
Constant feeding (and harvesting) of professional networks
Asking yourself "how do I get more leads from LinkedIn" or "how do I get more business from Twitter" is putting the cart before...