Heidi Lasker

Want to deliver great customer experiences? Here’s how MarTech can help

Heidi Lasker -
There’s no doubt that personalization – targeting the right person, on the right device, at the right time – is crucial to delivering excellent digital customer experiences (CX). According to Gartner, 79% of marketers say they struggle to use the right personas to create...

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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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