Hutch Carpenter
Hutch Carpenter
Hutch Carpenter is a Strategic Consultant with HYPE Innovation, where he helps clients get the maximum value from their innovation programs. He's a firm believer in the concept of jobs-to-be-done, which stresses the importance of understanding customers' wants and needs. He also sports a 2:57 marathon PR. Dad to two awesome kids.
Why Amazon wins | Innovate the core, innovate to transform
Take a look at your organization’s innovation projects. Are you strategically balancing your efforts between the core business and future growth areas? In advising companies about innovation,...
16 metrics for tracking Collaborative Innovation performance
In a recent PwC survey, 61% of CEOs said innovation was a key priority for their company (pdf). The only surprising result there is...
10 examples that show the value of cognitive diversity
10 examples that show the value of cognitive diversity July 30, 2015 by Hutch Carpenter Leave a comment In a previous post, the benefits of crowdsourcing…
Avoiding innovation errors through jobs-to-be-done analysis
The lean startup movement was developed to address an issue that bedeviled many entrepreneurs: how to introduce something new without blowing all your capital and...
Consumer adoption of Bitcoin | A jobs-to-be-done analysis
Consumer adoption of Bitcoin | A jobs-to-be-done analysis January 21, 2015 by Hutch Carpenter Leave a comment Venture capitalist Marc Andreessen recently did one of his…
Radio Show Interview: Collaborative Innovation at Scale
The area of collaborative innovation is a natural extension of the social business movement. It’s the extension of social into purposeful collaboration, a term...
Sharing economy is still in early adopter phase
Sharing economy is still in early adopter phase September 12, 2014 by Hutch Carpenter Leave a comment Airbnb. Lyft. Kickstarter. Quirky. Kiva. TaskRabbit. The sharing economy…
Positive Deviance vs. Best Practices
Over time, I’ve seen people write disparagingly about the use of best practices in innovation. A recent example of this comes from Paul Martin...
Consultant-Led Innovation
Finally, remember Innovation won’t come from plans or people outside your company – it will be found in the people you already have inside...
How to determine what rewards matter to employees
In the field of enterprise innovation, rewards programs are a relatively common component. This is a response to the fact that participating in innovation...
Four categories of enterprise gamification
When you think of gamification, what are the common things that come to mind? Points, badges, leaderboards. These items are in the cognitive toolkit....
Gmail offers surprising innovation lessons for the Fortune 500
Gmail offers surprising innovation lessons for the Fortune 500 April 9, 2014 by Hutch Carpenter Leave a comment If you’re familiar with the story of Gmail, you…
Is it innovation or just an improvement? Does it matter?
Is it innovation or just an improvement? Does it matter? April 3, 2014 by Hutch Carpenter Leave a comment On the LinkedIn Front End of Innovation…
How deep does crowdsourced problem-solving go?
How deep does crowdsourced problem-solving go? March 27, 2014 by Hutch Carpenter Leave a comment On the recent post, Why crowdsourcing works, Michael Fruhling of BFS…
The Journey of an Idea
I’d bet most of us understand an the initially proposed idea and its ultimate implementation are going to differ. Ideas are cheap, as they say. It’s what happens...
Will customers adopt your innovation? Hope, fear and jobs-to-be-done
Will customers adopt your innovation? Hope, fear and jobs-to-be-done March 19, 2014 by Hutch Carpenter Leave a comment When will a customer decide your innovative product…
Why crowdsourcing works
Crowdsourcing is a method of solving problems through the distributed contributions of multiple people. It’s used to address tough problems that happen everyday. Ideas...
When customers want a product roadmap, do this instead
When customers want a product roadmap, do this instead February 10, 2014 by Hutch Carpenter Leave a comment Product roadmaps suck. There, I said it. <exhales>…
Decision flow for customer feature requests
If you manage a product or service in the business-to-business (B2B) market, customer requests for features will be a regular part of your work....
Collecting and analyzing jobs-to-be-done
I've previously written about collecting jobs-to-be-done from customers. Because I was analyzing a broad topic across the entire innovation lifecycle, it was a good...