Guy Dilger
Guy Dilger
As a LoyaltyOne consultant, Guy advises on best practices in all areas of loyalty marketing, including program development and implementation, relationship marketing strategy and tactical planning and execution. He draws on a wealth of experience in creating loyalty solutions for high-profile brands, with a particular expertise in supporting strategic marketing goals with innovative tactics designed to drive revenue and market share.
Loyalty 101: The Good and the Bad
I'm a fan of my local regional yogurt shop. And when I say fan, I mean I am there all the time. I'm not...
Will New Luxury Raise the Bar for Loyalty Marketers?
Recent U.S. unemployment figures just dropped below 9% for the first time in two years. That's encouraging-at least in terms of the overall economic...
Technology, In the Hands of the Associate?
Over the last year, I've worked with clients who have explored the idea of empowering the retail shopper with more technology tools. From mobile...