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Gregg Freishtat

Gregg Freishtat
Proficient Systems
Gregg Freishtat, founder, chairman and CEO of Proficient Systems in Atlanta, is a serial entrepreneur. He launched VerticalOne, the first service to let Internet users check their bank balances, stock portfolio, frequent flyer miles, utility bills and web-based email from a single source.

Self-Service and Consultative Goods: Some Things Can’t Be Bought Online; They Must Be Sold

People can do a lot online these days. They can purchase nearly anything, from cars to European vacations to high-definition television and financial products....

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