Welcome to the final part of my four-part blog series. So far, I have discussed getting full executive sponsorship, going beyond surveys to build an ongoing customer connection, and making feedback data actionable at the location level. If you’ve been following along, you’ve seen...
We are now on Part Three in this four-part series on VoC success. Check out the first two keys now if you missed them earlier: 1. Get full executive sponsorship and 2. Go beyond surveys to build an ongoing customer connection. These two keys...
In part one of this four-part blog series, I discussed the first key to VoC success:Get full executive sponsorship. Today, I will focus on the second key. Key to Success #2: Go beyond surveys to build an ongoing customer connection Great VoC programs begin with…
Developing and launching a Voice of the Customer (VoC) program is no small feat. In fact, it’s a massive undertaking requiring a lot of thought. To do it, you and your team will have to figure out how to help your entire organization adopt...
Developing and launching a Voice of the Customer (VoC) program is no small feat. In fact, it’s a massive undertaking requiring a lot of thought. To do it, you and your team will have to figure out how to help your entire organization adopt...
Human Interaction Matters Most The most important stage (or stages) of the customer journey almost always take the form of an interaction with a frontline employee. I’ve seen every angle of the feedback spectrum—from extremely positive or neutral to horrifically negative—and the most common thread...
Customers are faced with more brand choices than ever before. It’s a trend that’s not going away. Restaurants, hotels, stores, and services alike are all growing in variety and choice. There is one thing I’m certain of in today’s evolving marketplace: For any business...
Perhaps it’s because I’m in the customer experience industry, but whenever I enter a retail store or dine at a restaurant or call in to my service provider’s contact center, I have some very definite expectations, one of which is to have a pleasant...
The holiday season has come and gone—sort of. No one really experiences the holidays as a neatly wrapped package between Black Friday and the New Year, and that's especially true for contact centers, where customers flock for weeks after seeking help with their new...
While retailers get a lot of attention during the holiday season, food service providers also experience a similarly demanding stretch, thanks to hosting and catering company parties and feeding hurried Christmas shoppers. You likely invested substantial time and resources into creating exceptional dining experiences during...