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Greg Shapiro

Greg Shapiro
Greg Shapiro is a manager at ZS in New York and a leader in the firm's customer experience practice. Greg focuses on helping companies improve their customer experience by generating customer insights and developing solutions for sales and marketing organizations. His experience includes qualitative and quantitative market research, portfolio and brand strategy, launch strategy and planning, customer segmentation, and go-to-market strategy. Greg holds an MBA from the NYU Stern School of Business and a B.A. in sociology and mathematics from Northwestern University.

VoC Baby Steps: How to Scale the Feedback Mountain One Hill at a Time

Implementing a comprehensive, closed-loop voice of the customer (VoC) program can seem daunting, almost as if you are staring up at the top of...

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