Greg Blazewicz
Greg Blazewicz
An entrepreneur with over 20 years of experience in marketing and management Greg has worked in marketing agencies in New York and London, was CMO of Comarch, one of the largest IT companies in Europe (2000-2006), and CEO of Interia, Poland’s 3rd largest Internet portal.
In 2011, Greg founded SALESmanago and has been running the company since then. He is a marathon runner, academic lecturer, startup mentor and author of the popular book “Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization”. Greg was a finalist in the 2014 EY Entrepreneur of the Year award.
Achieving more with Lean Marketing in the Digital Age
In today's digital age, businesses are confronted with the daunting task of accomplishing more with limited resources, as the cost of living continues to...
CUPID — the new gold standard for eCommerce marketers
Knowing your customers has always been a gold standard for eCommerce marketers. But truly understanding your customers can mean several things. From understanding habits,...
ChatGPT meets Lean Marketing
There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical...
Convenience vs personalisation – why the latter wins every time
In the past, convenience has always been the ultimate goal for businesses. After all, making things easier for customers is a surefire way to...
2023: Expect the unexpected
2022 has taught us to expect the unexpected. The Ukraine conflict, the energy crisis, the rising scepticism among businesses and consumers due to rising...
Navigating a perfect storm: how lean marketing can help
Ecommerce brands are being forced to streamline their budgets due to economic pressure and uncertainty. For many, marketing can often be one of the...