Greg Blazewicz
ChatGPT meets Lean Marketing
There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining...
Convenience vs personalisation – why the latter wins every time
In the past, convenience has always been the ultimate goal for businesses. After all, making things easier for customers is a surefire way to keep them coming back for more. However, as the world of eCommerce has changed, consumer expectations have changed with it....
2023: Expect the unexpected
2022 has taught us to expect the unexpected. The Ukraine conflict, the energy crisis, the rising scepticism among businesses and consumers due to rising costs, and the emergence of the recession that fundamentally altered the dynamics of the eCommerce post-pandemic recovery, were the most...
Navigating a perfect storm: how lean marketing can help
Ecommerce brands are being forced to streamline their budgets due to economic pressure and uncertainty. For many, marketing can often be one of the first departments to suffer budget cuts. In fact, according to a recent survey by SALESmanago, 74% of marketers say they...