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Graham Hill

Graham Hill (Dr G)
Business Troubleshooter | Questioning | Thoughtful | Industrious | Opinions my own | Connect with me on LinkedIn https://www.linkedin.com/in/grahamhill/

You’ve Got Data: Now What Do You Do With It?

The huge volume of data collected routinely by most businesses today presents a real challenge. It's not so much the costs of storing the...

Predicting Viral Marketing Success

One of my favourite blogs is the Neuromarketing blog. It covers all sorts of new developments in the neurosciences as they apply to marketing....

More on Customer Network Value

One of the best sources on how technology drives business is Nick Carr's Rough Type blog. A recent post on 'Customer Value and the...

Where Has the Marketing Department Gone?

I have long been involved in organisational redesign, particularly to make organisatons more market or customer-oriented. This has often involved some radical organisational surgery...

Lead Management Resources

Dick Lee made an excellent post on lead management earlier. I wholeheartedly agree with Dick's assessment of the state of lead management; D+, needs...

What Drives Successful Customer Business?

All businesses face challenges in knowing what the secret sauce for success is. But for every successful business the secret sauce is often different....

The Increasing Rate of Change

Jeff Jarvis over at the Buzz Machine blog writes about newspapers needing to adopt to the huge changes taking place in the industry. Professional...

Best Buy. Or Maybe Not

Seth Godin's iconic blog has an interesting story about Best Buy. Or not as the case may be. Best Buy has admitted to having a...

More on Influencers

In my earlier post on Influencers, I made the point that there is more to 'social marketing' than just the few who are at...

Customer Service: Dr. Jekyl Versus Mr. Hyde

Every now and again I experience one of those 'customer service moments' where not being delivering what was promised, having an utterly broken customer...

More on Rats in the Restaurant

In my recent post on Honey We've Got Rats I suggested that YumBrands ought to have been better prepared for the fallout when...

More on Customer Trust

Following on from my earlier post about Abusing Customer Trust, I spotted two other titbits that add to the story. First-up was a post...

Want To Generate Word of Mouth Marketing? Make Your Products ‘Simply Better’

A friend popped round this morning to show me his new Mercedes. He was very happy with the car except for one thing; the...

Abusing Customer Trust, by Stealth

A recent article by Shawndra Hill on the Knowledge@Wharton website caught my eye. The article on 'Network Marketing; Using Existing Customers to Help Sell...

Showcasing Your Bright Ideas: Good Marketing or Competitive Disadvantage?

Brian Carroll over at the B2B Lead Generation Blog posted on whether companies should give away their ideas for free on their websites, or...

Looking at Business … From All Sides

In a recent post on his excellent blog Logic+Emotion, David Armano talks about the need to 'unlearn' what we take for granted and to...

Too Much Analysis Leads to … a Bout of Experimentation

David Armano over at Logic+Emotion has a great story about how Benjamin Franklin used a simple graphic device to get his message across -...

Four of the Best: Getting Your Message Across

I am reading Chip & Dan Heath's excellent new book 'Made to Stick'. It is all about why some ideas take hold and 'go...

Mindless Penny Pinching Spoils the Customer Experience

I went out and bought a Canon Powershot G7 compact digital camera the other day. Or rather I went to my PC, bought it...

Honey We’ve Got Rats! How Not To Recover From a PR Disaster

How should you respond when a public relations disaster looms large. Yum Brands, the owners of a TacoBell/KFC restaurant in New York is finding...

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