Graham Ede

Retail Sector Is Most Successful at Inspiring Loyalty

New research from arvato loyalty services, amongst over 1,000 UK consumers has revealed that the Retail sector inspires the most brand loyalty, with 3-in-10 favourite brands being in this sector. In particular, Supermarkets account for four in every five retail favourite brands indicating...

The Value of Customer Service

Businesses increasingly talk about fostering relationships with their customers. It is a well-worn argument that in a competitive global business environment, companies are attempting to re-learn the lessons of village traders and get up close and personal with their customers. The difference is...

If You Want Your Brand to Shine, Shun Celebrities for Customer Recognition

You won't see Britney Spears or Beyoncé Knowles with a can of Pepsi, anymore. Pepsi has recently dumped celebrity endorsement for good. After a long line of disasters, including being associated with Michael Jackson at the time child abuse accusations against the singer came to...

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