Graham Ede
Graham Ede
arvato loyalty services
Graham Ede is managing director of arvato loyalty services, owned by arvato services, Europe's largest CRM service provider and part of Bertelsmann Group. Ede's highly developed sense of entrepreneurialism and enterprise has been gained through working within such prestigious organizations as Barclays Bank, Hoares Private Bank and Porsche Cars.
Retail Sector Is Most Successful at Inspiring Loyalty
New research from arvato loyalty services, amongst over 1,000 UK consumers has revealed that the Retail sector inspires the most brand loyalty, with 3-in-10...
The Value of Customer Service
Businesses increasingly talk about fostering relationships with their customers. It is a well-worn argument that in a competitive global business environment, companies are...
If You Want Your Brand to Shine, Shun Celebrities for Customer Recognition
You won't see Britney Spears or Beyoncé Knowles with a can of Pepsi, anymore. Pepsi has recently dumped celebrity endorsement for good. After a long...