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Chakradhar Gooty

Chakradhar Gooty
Chakradhar Gooty leads Cognizant's CRM Consulting Practice, specializing in CRM strategy and road-mapping, scoping, vendor selection, solution architecting and change management. He manages a global team of consultants. Gooty has significant experience managing large cross-cultural teams and working with global firms.

An E-business Approach: Good-Bye, CRM Packages

An interesting phenomenon is emerging in the way customers are approaching CRM implementation. The traditional package based approach of slapping a standard industry package...

CRM in Retail: An Eyewash

Often we hear the beginning of CRM was somewhere related to Loyalty management . Loyalty today is beaten to death term in the world...

CRM: A Consultant’s Perspective

From Operational to Analytical to Collaborative CRM ... Having spent over 10 years in the CRM industry (I can recollect days when CRM meant Siebel...

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