Chakradhar Gooty
Chakradhar Gooty
Cognizant
Chakradhar Gooty leads Cognizant's CRM Consulting Practice, specializing in CRM strategy and road-mapping, scoping, vendor selection, solution architecting and change management. He manages a global team of consultants. Gooty has significant experience managing large cross-cultural teams and working with global firms.
An E-business Approach: Good-Bye, CRM Packages
An interesting phenomenon is emerging in the way customers are approaching CRM implementation. The traditional package based approach of slapping a standard industry package...
CRM in Retail: An Eyewash
Often we hear the beginning of CRM was somewhere related to Loyalty management . Loyalty today is beaten to death term in the world...
CRM: A Consultant’s Perspective
From Operational to Analytical to Collaborative CRM ... Having spent over 10 years in the CRM industry (I can recollect days when CRM meant Siebel...