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Graeme Newell

Graeme Newell
Graeme Newell shows companies how to build fanatical customer loyalty through emotional marketing research. He is an emotional marketing speaker and President of 602 Communications. Graeme turns mere buyers into passionate groupies. Check out his web site, training videos, and white papers.

Is Your Brand Effective? Take the Slogan Line Test

Do you have a clearly defined brand position or just a catchy slogan with little product positioning behind it? A slogan is not a...

Building Brands with Attitude

The truth is that most products are really not that different, but the best branders in the world have mastered the voodoo that makes...

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