Ginny Wiedower

CRM Software: Under Whose Umbrella?

I have been given the glorious task of becoming the "guru" of the CRM software my company adopted a couple of years ago, but has yet to fully master and capitalize on. My degree is in Public Relations, with a minor in Writing. Software...

Automation Overkill

In a CRM environment with a great deal of focus on automation, are we missing the point of CRM altogether? In its barest form, Customer Relationship Management is just that: managing customer relationships. I think that in our fast-paced, overdrive society we...

What It’s Like To Be “The Minority”

Most likely, upon reading the title of this article, you naturally assumed that I am a member of the ethnic minority, perhaps African-American or Hispanic. Quite contrary, I am a Caucasian female. In almost all of my endeavors until this point, I have been a...

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