Ellie English

Net Promoter Score (NPS) – Still useful or ineffective?

Given the changes and evolution in customer experience evaluation techniques, emerging new technologies and Big Data, is NPS still an effective metric to assess the health of your customer experience and predict customer loyalty?

How to generate tangible results from your CX strategy

Image owned and sourced by inQuba Many Australian and global organisations recognise the importance of and need for effective Customer Experience (CX) and its contribution...

10 fundamentals to deliver value from customer-centricity

Image by Spiro Nidelkos @ Spironidelkos.com Organisations that embrace customer-centricity outperform their peers on revenue growth 1). However, if a customer-centric strategy is not...

6 ways to measure and improve your CX strategy

Photo by Magda Ehlers from Pexels The Forester 2018 US Customer Experience (CX) index highlights organisations globally are struggling to drive improvements in CX. The...

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