George Reavis

CRL Can Complement CRM for Greater Sales Effectiveness

George Reavis -
"We will grow one operation at a time, when the customer tells us we are ready," one of my mentors, Web Sherrill, consistently reminded everyone in the enterprise almost three decades ago. The purpose was both to be a mantra for leading people at...

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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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