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Gautam Mahajan

Gautam Mahajan
Gautam Mahajan, President of Customer Value Foundation is the leading global leader in Customer Value Management. Mr Mahajan worked for a Fortune 50 company in the USA for 17 years and had hand-on experience in consulting, training of leaders, professionals, managers and CEOs from numerous MNCs and local conglomerates like Tata, Birla and Godrej groups. He is also the author of widely acclaimed books "Customer Value Investment: Formula for Sustained Business Success" and "Total Customer Value Management: Transforming Business Thinking." He is Founder Editor of the Journal of Creating Value (jcv.sagepub.com) and runs the global conference on Creating Value (https://goo.gl/4f56PX).

8 Reasons Why Your Company Isn’t Creating Value

Value Creation is a distinctive mind-set. It is a mentality driven by enhanced self-esteem, awareness and pro-activeness. It goes beyond...

Should Executives Think like the Customer?

Would you be a better executive if you had a little bit of Customer in you? As executives, do we realise we all started off...

From Value Grabbing to Value Creating: Lesson for Leaders

A Diwali Special and Happy Diwali Delivering Happiness, Giftivism and Conscious Capitalism all have common messages, one of which is ‘Give Forward’. That is you…

Customer Value Migration

Your Customers move where they perceive they get better Customer Value, causing your company Value to migrate to competition Step1: The Company does something to...

Long Term Strategy Creates More Shareholder Wealth Than Short Term Results

To Create more Shareholder Wealth, would you Focus on the Short Term? The CEO has to think whether Value Creation is a flawed concept, particularly...

Whom do I work for?

If you work for a company, whom do you really work for? Or whom should you really work for? Ask an executive this question and...

Training vs. Mind-set in Value Creation

What we want to create is a H2H environment in our company and with our customers and partners.  Is it the mind-set or the training...

Chief Value Creation Officer (CVCO)

I have been writing about Value Creation. I was asked to define the Chief Value Creation Officer by my readers. I found companies that...

The real sources of value: Assets and Performance

Companies tend to focus on financial assets and financial performance. They measure every aspect of these, and in known periodicity. They report these internally...

Employee Journey

The employee journey is a working life-long journey. The customer journey is sporadic within a company. The employee journey cannot be viewed as just...

Customer-Value Marketing Critical as Airline Executives Lose Focus

Given the turmoil in Indian aviation sector, read the issues raised below for American Airlines and Customer Value Marketing Expert, Charles Gaudet, Says the Airline...

Example of Value Creation in Education

Example of Value Creation in Education: At the Michener Center, U of Texas, Austin  As many of you know, I have been writing about Value Creation...

Customer Value Journey

Making the Journey Easy and Meaningful Creates Value I gave a two day workshop on Value Creation Mapping in Malaysia in April 2014. I found...

What does being Secure have to do with Creating Value?

You know people who are secure and others who are insecure. There are many people with low self-esteem. Security comes from the way you have...

Value Councils go beyond Pricing Councils and Innovation Councils

The Case for Value Creation Centres:  Value Councils go beyond Pricing Councils and Innovation Councils  We have been working with companies to establish Value Creation…

CIOs as Value Creators

CIO’s Can Be True Value Creators CIO’s can be true Value Creators. Why aren’t they and why are they not viewed as such? Adjunct to…

Does Value Creation Need Financial Incentives?

When you wake up do you say I will Create Value? Before you can think of financial incentives for Value Creation, it is important that...

Using Employees to Build Market Place Foresight and Value Creation

I talk to many companies about Customer Value, and Value Creation. And many say this is important. And many are ready to engage me.  …

Value Creation Implementation Ideas. Avoid Value Destruction

  We have talked about many ways of Value Creation, and why Value creation is important.   How do executives create value for themselves and…

Nuisance Value: Value Creation or Value Destruction?

Nuisance Value: value, importance, or usefulness arising from a capacity to annoy, frustrate, harass, or injure  … Merriam-Webster dictionary I’m sure that you are all...

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