Gary Angel
Gary Angel
Gary is the CEO of Digital Mortar. DM is the leading platform for in-store customer journey analytics. It provides near real-time reporting and analysis of how stores performed including full in-store funnel analysis, segmented customer journey analysis, staff evaluation and optimization, and compliance reporting. Prior to founding Digital Mortar, Gary led Ernst & Young's Digital Analytics practice. His previous company, Semphonic, was acquired by EY in 2013.
The Uses of In-store Customer Journey Data – Store Marketing
I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is...
What is in-store customer journey data for?
In my last post, I described what in-store customer data is. But the really important question is this – what do you do with it?...
What is In-Store Customer Journey Data?
Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of...
How to Drive Digital Transformation when You’re Not a Digital Expert : Addressing the Reverse Hierarchy of Understanding
In my last post I described some of the biggest challenges to a traditional enterprise trying to drive digital transformation. This isn’t just the...
Digital Transformation and the Reverse Hierarchy of Understanding
Why is it so hard for the traditional enterprise to do digital well? That’s the question that lurks at the heart of every digital...
Competitive Advantage and Digital Transformation — Optimizing in Travel & Hospitality
In my last post I described a set of analytics projects that drive real competitive advantage in retail and eCommerce. These projects are meant...
Competitive Advantage and Digital Transformation – Optimizing Retail and eCommerce
In my last posts before the DA Hub, I described the first two parts of an analytics driven digital transformation. The first part covered...
The State of the Art in Analytics – EU Style
(You spent your vacation how?) I spent most of the last week at the fourth annual Digital Analytics Hub Conference outside London, talking analytics. And...
Digital Transformation in the Enterprise – Creating Continuous Improvement
I’m writing this post as I fly to London for the Digital Analytics Hub. The Hub is in its fourth year now (two in...
Getting Started with Digital Transformation
For most of this year I’ve been writing an extended series on digital transformation in the enterprise. Along the way, I’ve described why organizations...
Building Analytics Culture – One Decision at a Time
In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And...
Practical Steps to Building an Analytics Culture
Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture...
Building and Measuring Analytics Culture
Culture – how to measure it and how to build it – has been much on my mind lately. At least when it comes to...
Analytics with a Strategic Edge
The Role of Voice of Customer in Enterprise Analytics The vast majority of analytics effort is expended on problems that are tactical in nature. That’s...
SPEED: A Process for Continuous Improvement in Digital
Everyone always wants to get better. But without a formal process to drive performance, continuous improvement is more likely to be an empty platitude...
Continuous Improvement
Is it a Method or a Platitude? What does it take to be good at digital? The ability to make good decisions, of course. If...
Digital Transformation – How to Get Started, Real KPIs, the Necessary Staff and So Much More!
In the last couple of months, I’ve been writing an extended series on digital transformation that reflects our current practice focus. At the center...
Controlled Experimentation and Decision-Making
The key to effective digital transformation isn’t analytics, testing, customer journeys, or Voice of Customer. It’s how you blend these elements together in a...
Engineering the Journey
Near the end of my last post (describing the concept of analytics across the enterprise), I argued that full spectrum analytics would provide “a...
Full-Spectrum Analytics and Digital Transformation
Enterprises do analytics. They just don’t use analytics. That’s the first, and for me the most frustrating, of the litany of failures I listed in...