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Fred Reichheld

Fred Reichheld
Bain & Co.
Fred Reichheld is a Bain & Company fellow and director emeritus. His consulting work and research have focused on helping clients achieve superior results through improvements in customer, employee and partner loyalty. He is the bestselling author of The Loyalty Effect and Loyalty Rules.

Build Your Business Around the Ultimate Loyalty Driver: An Interview With Fred Reichheld

Do loyal customers make a difference? Fred Reichheld has spent three decades arguing that they do. He is new book, The Ultimate Question: Driving...

The Measure of Success

This article is reprinted by permission of Harvard Business School Press and excerpted from The Ultimate Question: Driving Good Profits and True Growth by...

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