Flavio Martins

Creating customer loyalty is essential to building brand evangelists. Brand evangelists are champions for your cause, they're socially connected, and influential in speaking for the virtues of your organization or product. I'll add a few ideas from Kevin Gawthrope, a Social Media Marketing Director,...

Think that customer experience doesn't matter? 89% of U.S. adults switched to a competitor because they had a bad customer experience with a service provider. Worried about profits? 86 percent of U.S. adults will pay more for a better customer experience. Is the customer...

Customer service is a component of a winning service strategy. Winners are made from something they have deep inside them – a desire, a dream, a vision. We all want to win. I want to share 5 winning tips from great customer service companies....

Is the customers always right? Does it matter? Every business owner or company manager needs to properly understand customers' needs because future business depends on it. Isn't it really the only factor when it comes to the success of the business? If you can't give...

Ben Franklin is an inspirational and famous figure in American history. He's often referred to as the "self-made man" and an early pioneer of great customer service. Yes, that's right, customer service. Ben Franklin's Two Questions: The Model of Great Customer Service Ben Franklin spent…

Customer service training videos are one of the most effective ways to get inspired about awesome customer service and teach customer service skills to your employees. Here's a quick 3:30 video to get you inspired for today. Give 'em the Pickle Bob Farrell's classic program…

One basic fact in developing great customer service is that it doesn't just happen. It requires effective and ongoing customer service training. Great customer service isn't a talent. Great customer service is a skill that is acquired through customer service training by individuals with the...

I'm taking the liberty of expounding on Theodore Hesburgh's leadership thoughts and applying them to developing awesome customer service. The very essence of great customer service and amazing customer experience is having the proper vision of service. The customer service vision banner has to be...

Want to succeed in your startup? Don't compete on price. Compete on value. You can't compete in price when you're starting out. The big players, already established, have greater leverage on pricing. They undercut, lower prices, offer discounts, offer freebies. They can afford it. You…

At the core of great customer service and wow customer experiences there's a required discipline that is found in all successful customer service companies. It's the art to marketing subtlety. Subtlety is at the core of great customer service and developing a awesome customer...

Customer experience &#1072&#1109 a discipline &#1072n&#1281 &#1072n art continues t&#959 gather momentum. In 2011 w&#1077 saw th&#1077 power &#959f customers &#1072n&#1281 th&#1077 success th&#1072t comes t&#959 organizations wh&#959 truly focus &#959n developing exceptional customer experiences &#1072n&#1281 &#1072r&#1077 leaders &#1110n providing &#609r&#1077&#1072t customer service. 2012...

One of the greatest challenge to developing great customer service often times is getting started. We read about great customer service, we attend seminars, workshops, and conferences. We're inspired, we believe, we're committed. But at the end of the day, we're often left wondering:...

Most organizations working on starting and developing great customer service often will ask me: What exactly is great customer service? Ever wonder why there are some many books, articles, seminars, and so many questions surround the essence of great customer service, yet we still struggle...

Keeping customer service relationships fresh &#1072n&#1281 m&#1072k&#1110n&#609 &#959n-going customer relationships unique &#1072n&#1281 effective &#1110&#1109 a challenge. B&#965t Steve Cody w&#1110th PepperCom recently outlined &#1109&#959m&#1077 f&#1072nt&#1072&#1109t&#1110&#1089 methods f&#959r keeping th&#1072t customer relationship going strong, wh&#1072t Steve calls "romancing th&#1077 customer". I'll outline h&#1110&#1109 7 ways...

Don't make creating loyal customers complex. Stick to the basics. No matter what business you're trying your hand at, the simple fact of the matter is that you can't do it without customers. Getting customers is one thing, but being able to keep them and...