Mohammad Farooq

Heatmaps & Customer’s Journey: What You Think vs Reality

80% of companies are under the impression they deliver great customer journeys. They even use taglines like, “we put our customers first”... Statistics show that while many businesses think they rock, they are under a false illusion. And who says so? Why, their customers of…

How to Engage Your Audience and Plan Your Strategy with Machine Learning

Machine learning is making waves in the world of marketing as a way to use complex behavioral and contextual data to improve branding efforts and facilitate communication with customers. Machine learning provides a way to intelligently use customer information by drawing conclusions from complex...

Pattern Mining: Increase Conversions by Predicting Your Consumer Behaviour

Thanks to smartphones, tablets and other portable devices, mobile commerce, also referred to as m-commerce, is transforming the e-commerce industry as we know it.  And as these mobile devices become more and more powerful, consumers will increasingly rely on them to make their purchases....

Customer Experience Secrets: 4 Tips Every Project Manager Should Avoid

Business growth is driven by stakeholders. The primary stakeholder fueling growth is customers. Without them, businesses wither. That said, project managers today must actively engage with clients. After all, customer engagement is important for all businesses, no matter the industry or size. How a customer...

How to build trust in customers for online ticket purchase

As much as 51 % of people make their purchase online. Purchasing tickets is no different. In fact, by 2020 the online ticket industry is going to rise to $15.19 billion. It makes it even more important to get more customers to your online...

How to Better Serve Your Customers Using Social Media Metrics

Social media metrics are a customer care cheat sheet! Captured your attention yet? Not yet? Okay, maybe some statistics on just how important a good customer experience is to your brand will help to convince you just how important customer interactions can be. According to…

How to Make ITIL More Customer-Centric

It’s no surprise that IT organizations often emphasize efficiency over customer-centric qualities like responsiveness, empathy and accessibility. In as much as customers always expect to be treated well, IT professionals often have their hands tied behind their backs when it comes to providing a...

How to Better Serve Customers with ITIL

These days, almost all service providers and indeed most businesses strive to be a customer-oriented. This implies that customer-oriented businesses focus on two key things. First, they focus on fulfilling customer needs and secondly, they focus on ensuring that the entire experience for the...

Why Use of Analytics Is Essential in Point-Of-Sale Systems

According to IBM 62% of retailers report that the use of big data and analytics is creating a competitive advantage for their businesses. Therefore, if you are not currently using a modern, sophisticated and user friendly POS system, then you are missing out on...

Which Salesforce Certifications Are Best Suited for Beginners?

Are you new to salesforce and wondering which the best certification for you is as a beginner? If you are, then you are probably a little bit confused about where you can begin your journey. Passing a salesforce exam and getting the certification is of...

Why Every Entrepreneur Should Learn Web Analytics

Starting and managing a business may be difficult due to numerous reasons. Knowledge and experience deficiency regularly comes in the way of progress and development. Although acquiring experience is just a matter of time, the other complications can be dealt with through the use...

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