Peter Fader

Peter Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania. He focuses on topics such as of customer lifetime value of the customer, and strategies that arise from it. He is the author of two books: “Customer Centricity: Focus on the Right Customers for Strategic Advantage” (2012) and “The Customer Centricity Playbook” (2018).He co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018.He then co-founded (and continues to run) Theta Equity Partners to commercialize his more recent work on customer-based corporate valuation.